Facebook fights FTC's new privacy themes in revised antitrust case

In the FTC’s revised antitrust case against Facebook, it added new arguments that hint at its goal to align competition and privacy oversight. October 07, 2021 The Federal Trade Commission is testing the waters on a new approach to reining in monopoly power as it relates to privacy, and its revised antitrust case against Facebook is Exhibit A. Facebook says the agency's argument is baseless. Read more below. - In the FTC's revised antitrust case against Facebook, [it added new arguments that hint at its goal]( to align competition and privacy oversight. - [This week's Digiday+ Media Briefing]( looks at how publishers are sorting out the maintenance required to support the universal IDs seeking to replace the third-party cookie — and to avoid the revenue losses and privacy penalties they risk with faulty connections. - The fuel crisis in the U.K., which [has sparked hours-long lines at gas stations](, has put a damper on some people’s return to the office. - OMG's acquisition of Jump450 puts a spotlight on what performance marketing could look like in the future. Read [more in this Rundown](. - TikTok wants more advertisers. But marketers are betting on an organic strategy to try and go viral instead of paying for TikTok's ad offerings. [Here’s a look at a brand that did that successfully](. - To [help advertisers address the issues of the day](, Politico’s branded content studio Focus has been relying on its suite of quick-turnaround sponsored content formats that it began rolling out in April. - Convenience, taste or protein? Hummus-maker Sabra [decided to focus its energies on one of those areas]( in its new ad strategy. Other things to know about - Join us in Miami on November 8-10 for the [Digiday Programmatic Marketing Summit](, where we’ll bring together senior leaders from top agencies and brands for a candid discussion on where they’re investing across platforms and the tools they’re using to do it more efficiently. - Data is powering better strategies for how fast holiday purchases must ship, [highlighting what’s getting delivered faster than needed, and what’s still moving too slow](. Sponsored by Google. - Download this report to learn the essential [steps every video marketer can take to make the most of their contextual targeting on social platforms](. Sponsored by OpenSlate. Top Stories [Data Regulation]( [Facebook fights FTC's new privacy themes in revised antitrust case]( In the FTC’s revised antitrust case against Facebook, it added new arguments that hint at its goal to align competition and privacy oversight. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Briefing: Why universal ID maintenance is becoming ‘a big consideration’ among publishers]( This week’s Media Briefing looks at how publishers are sorting out the maintenance required to support the universal IDs seeking to replace the third-party cookie — and to avoid the revenue losses and privacy penalties they risk with faulty connections. [Sponsored by IBM Watson Advertising]( [Report: Getting tactical with AI]( As marketing teams pursue alternative solutions to target the right audiences, this guide breaks down how AI is leading to positive campaign outcomes. Advertisement howdy! [Future of Work]( [U.K.’s gas panic-buying nightmare pushes more employers to adopt hybrid working and commuting setups]( If the amber light was flashing for hybrid working, for many it’s now showing red for a return to the office. [Sponsored by Vevo]( [How music videos are allowing brands to access the unreachable Latinx audience]( There is a growing “unreachable” segment of the Latinx population that is skipping traditional broadcast TV and watching TV via linear-programmed OTT apps. howdy! [Evolving Agencies]( [The Rundown: What Omnicom Media Group’s newest acquisition means for performance marketing]( OMG’s purchase of Jump 450 is another sign that brand marketing and performance marketing overlap enough that the lines are getting blurred. Advertisement [Sponsored by Arc XP]( [Report: The brand’s guide to adopting headless commerce]( E-commerce’s massive growth and the increased CX expectations have driven brands to reevaluate their current architecture to deliver more creative selling strategies while maximizing revenue. howdy! [Beyond Ads]( [Politico’s branded content studio’s revenue grows as it rolls out quick-turnaround products]( On Oct. 6, Politico Focus debuted a new website that contains case studies and sponsored content examples. howdy! [Brands in Culture]( [Why Sabra decided to focus on the protein benefits of hummus in its new ad strategy]( Instead of trying to introduce people to the hummus or drive general brand awareness with its ads, the company aimed to increase purchase intent, particularly of its Sabra Snackers product. [All Latest Stories]( [Modern Newsroom]( [HuffPost’s Danielle Belton sees the editor-in-chief role as being ‘newsroom therapist’]( The former editor-in-chief of The Root stepped into a role at HuffPost that had been vacant for more than a year, during which time staff experienced a company sale, layoffs and a pandemic. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](