'Make it an inclusive community': KYX World is aiming to be Rent the Runway for sneaker fans

In recent years, those limited-edition sneakers have sold out quickly and then resold on the secondary markets for two or three times the original cost of the sneakers, making them less accessible to the average customer. October 01, 2021 In recent years, limited-edition sneakers have sold out quickly and then resold on the secondary markets for two or three times the original cost of the sneakers, making them less accessible to the average customer. A new company wants to change that. Read more below. - KYX World, a subscription service for sneakerheads à la Rent the Runway, [is looking to pitch millennials and Gen Z]( on its service as a way to access impossible-to-find limited-edition sneakers. - The main measurement companies, Nielsen and Comscore, [say they're trying to update and change metrics](, but buyers remain frustrated by the lack of progress. - The pandemic [has exposed the different working needs]( of varying generations. Here's a look at how that might be fixed. Other things to know about - Join us in Miami on November 8-10 for the [Digiday Programmatic Marketing Summit](, where we’ll bring together senior leaders from top agencies and brands for a candid discussion on where they’re investing across platforms and the tools they’re using to do it more efficiently. - Brands looking to create better CX are turning to headless commerce systems. In this guide, [learn experts’ key steps, considerations and benefits for this type of system](. Sponsored by Arc XP. - Data is powering better strategies for how fast holiday purchases must ship, [highlighting what’s getting delivered faster than needed, and what’s still moving too slow](. Sponsored by Google. Top Stories Ivy Liu [Brands in Culture]( ['Make it an inclusive community': KYX World is aiming to be Rent the Runway for sneaker fans]( In recent years, those limited-edition sneakers have sold out quickly and then resold on the secondary markets for two or three times the original cost of the sneakers, making them less accessible to the average customer. howdy! [Future of Measurement]( [A 'constant merry-go-round': Nielsen and Comscore say the right things, but aren't progressing fast enough for media buyers]( The main measurement companies, Nielsen and Comscore, say they’re trying to update and change metrics, but buyers remain frustrated by the lack of progress. [Sponsored by Merkle]( [Report: Using data to drive customer engagement]( Companies are recalibrating how they collect and activate customer data in 2021. Download this whitepaper to learn how data strategy is evolving. Advertisement howdy! [Future of Work]( [How Gen Z is handling the workplace generation divide, and how it can be fixed]( The pandemic has exposed the different working needs of varying generations. Here’s a look at how that might be fixed. [Sponsored by Zephr]( [Amid the rise in digital subscriptions, publishers need to meet increased expectations]( Customers have increased their expectations for subscriptions, leading publishers to find ways to address those changing consumer habits to stand out among their competitors. howdy! [Data Regulation]( [IAB Europe suspends consent management firms as global privacy authorities signal tougher action]( Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent. Advertisement [Sponsored by StackAdapt]( [Survey: Adapting CTV, audio and video strategy]( Brand and agency marketers: How are you approaching CTV, audio and video in 2022? Take this survey and receive a $5 Amazon gift card with the results. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [How Dotdash built its tech infrastructure to accommodate and protect its remote employees]( Publishers’ sudden shift to remote work has left many vulnerable to cybersecurity threats. Dotdash CTO Nabil Ahmad shares how they protect their employees and tech infrastructure from hackers, and how other publishers should do the same. howdy! [Gaming & Esports]( [State Farm's motion-captured NBA2K mascot combines the virtual with the physical]( The virtual mascot can be found in The City, a mini-metaverse of sorts where NBA2K players can congregate before and after games. [All Latest Stories]( [Modern Newsroom]( [‘It’s not going to be nice’: Leah Finnegan is rebuilding Gawker with her editorial vision front and center]( Leah Finnegan is returning to Gawker as its editor-in-chief hoping to rebuild the newsroom without the misogyny and only some of the snark. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](