IAB Europe suspends consent management firms as global privacy authorities signal tougher action

Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent. September 30, 2021 Consent online is getting another look. Specifically, when it comes to targeted ads that are “consent-based.” Global data protection authorities say that online consent is rarely meaningful. And a crackdown in Europe is already underway. Read more below about what could come next. - Regulators [have doubts that promises of consent-based data collection]( by digital publishers and advertisers are based on genuine user consent. - This week's [Digiday+ Media Briefing recaps]( what was said when publishing executives came together behind closed doors at this week's Digiday Publishing Summit. - The pandemic [has created a new business opportunity]( for tech players that want to help ensure vaccine mandates. - Publishers’ sudden shift to remote work has left many vulnerable to cybersecurity threats. Dotdash CTO Nabil Ahmad shares how they protect their employees and tech infrastructure from hackers, and how other publishers should do the same. [More in this Digiday+ case study](. - As data privacy measures [continue to wreak havoc on digital advertising](, a DTC company is getting back to the basics with television advertising. - The virtual mascot [can be found in The City](, a mini-metaverse of sorts where NBA2K players can congregate before and after games. - TikTok's variety of ad formats, and their integration into the content in a way [that’s less interruptive than traditional ads](, seems to contribute to their appeal to users. Other things to know about - Digiday Media's [Greater Good Awards]( recognize the work being done around social causes, its impact and ultimately those working toward the greater good. Submit by the last chance deadline on October 15 to be considered. - While the user experience isn’t something that can be quantified, its effects are seen across every metric — [finding a way to maximize this while keeping revenue in mind is key](. Sponsored by Video Intelligence. - For the ad-savvy audience, marketing creative is no longer an on-off-switch scenario. [Advertisers who deliver noninvasive creative are finding audiences that engage with ads](. Sponsored by eyeo. Top Stories Ivy Liu [Data Regulation]( [IAB Europe suspends consent management firms as global privacy authorities signal tougher action]( Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Briefing: What publishers had to say at the Digiday Publishing Summit]( This week’s Media Briefing recaps what was said when publishing executives came together behind closed doors at this week’s Digiday Publishing Summit. [Sponsored by Zephr]( [Report: How publishers are creating standout subscription journeys]( Among digital publishers, subscriptions are becoming a more important — and prevalent — revenue stream. Those who create standout experiences will have more valuable customer relationships. Advertisement howdy! [Future of Work]( [Employers turn to tech players to help them manage vaccine mandates]( The pandemic has created a new business opportunity for tech players that want to help ensure vaccine mandates. [Sponsored by SmartFrame]( [How image streaming benefits the advertising ecosystem]( In a privacy-forward world, the concept of image streaming provides a foundation for contextual advertising. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [How Dotdash built its tech infrastructure to accommodate and protect its remote employees]( Publishers’ sudden shift to remote work has left many vulnerable to cybersecurity threats. Dotdash CTO Nabil Ahmad shares how they protect their employees and tech infrastructure from hackers, and how other publishers should do the same. Advertisement [Sponsored by MNTN]( [How marketing teams and TV advertising are changing]( Performance and brand marketers often have very different goals, but the emergence of CTV as a prime performance tool is radically changing their interactions. howdy! [Gaming & Esports]( [State Farm's motion-captured NBA2K mascot combines the virtual with the physical]( The virtual mascot can be found in The City, a mini-metaverse of sorts where NBA2K players can congregate before and after games. howdy! [Marketing on TikTok]( [TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there]( TikTok’s variety of ad formats, and their integration into the content in a way that’s less interruptive than traditional ads, seems to contribute to their appeal to users. [All Latest Stories]( [Modern Newsroom]( [‘It’s not going to be nice’: Leah Finnegan is rebuilding Gawker with her editorial vision front and center]( Leah Finnegan is returning to Gawker as its editor-in-chief hoping to rebuild the newsroom without the misogyny and only some of the snark. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](