How small, digitally native brands are navigating iOS14 changes across the paid social media landscape

With Apple’s crackdown on data privacy, the playbook is changing for small advertisers who once relied on Facebook and Instagram targeting to acquire customers and build brand affinity. September 08, 2021 Apple’s iOS14 data privacy crackdown impacted mobile advertising, making targeting capabilities more difficult because of the update. Knowing that, some newly launched brands say they’re hesitant to spend big on paid social media ads, and are diversifying media spend sooner than planned. Read more below. - With Apple's crackdown on data privacy, the playbook [is changing for small advertisers]( who once relied on Facebook and Instagram targeting to acquire customers and build brand affinity. - Jacob Wolf's drive to tell these stories comes at least partially from the adversity he’s had to overcome in his own life. [Read more in this profile](. - The [Digiday+ Future of TV Briefing this week]( looks at how TikTok has been subsumed into video makers’ approaches to other platforms, including Instagram, Snapchat and even YouTube. - The Washington Post's new morning newsletter [seeks to give readers the option to read or listen]( to the top seven stories of the day in under three minutes. - While some employers [regard employees having a side hustle as a distraction](, others are encouraging their staff to pursue them to remain desirable places to work. - To seamlessly fit into consumers’ new, ultra-convenient lifestyles, malls’ transformation into one-and-done destinations [is being revisioned and accelerated](. Other things to know about - In a recent focus group, a group of agency and advertising leaders worked on a common definition of “brand suitability.” [What they came up with was a range of approaches to the term](. Sponsored by Facebook. - As brands go to market with social impact initiatives, the authority to talk about an issue stems from [having stakeholders in the room who represent real diversity](. Sponsored by Anthem Awards. - With a wealth of client data at their fingertips, digital marketing teams are taking steps to [streamline the ways they keep bad actors out of their systems](. Sponsored by Dashlane. Top Stories Ivy Liu [Beyond Ads]( [How small, digitally native brands are navigating iOS14 changes across the paid social media landscape]( With Apple’s crackdown on data privacy, the playbook is changing for small advertisers who once relied on Facebook and Instagram targeting to acquire customers and build brand affinity. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Future of TV Briefing: How TikTok has influenced media companies' videos on platforms like Snapchat and YouTube]( The Future of TV Briefing this week looks at how TikTok has been subsumed into video makers’ approaches to other platforms, including Instagram, Snapchat and even YouTube. [Sponsored by MNTN]( [WTF is CTV advertising?]( Download this new guide to learn about the challenges — and success stories — at the heart of CTV, plus a deep dive into how to engage with the channel in 2021 and beyond. Advertisement howdy! [Gaming & Esports]( [Jacob Wolf takes esports expertise to podcasting as he continues to influence a new generation of writers]( Jacob Wolf’s drive to tell these stories comes at least partially from the adversity he’s had to overcome in his own life. [Sponsored by ironSource]( [Why it’s time for in-app mobile game advertisers to stop using the word ‘gamers’]( Two things are clear in this new report on in-app mobile games and advertising: The word “gamer” is obsolete and the call for diverse representations is greater than ever. howdy! [Subscriptions]( [The Washington Post wants three minutes of your morning to read (or listen to) its newsletter]( The Washington Post’s new morning newsletter seeks to give readers the option to read or listen to the top seven stories of the day in under three minutes. Advertisement [Sponsored by Tatari]( [How DTC brands are using TV to drive customer retention]( The highly measurable reality of today’s advanced TV advertising platforms is driving DTC brands’ TV budgets — and their ROAS. From Modern Retail. howdy! [Retail Revolution]( [‘Work, play, live’: How pandemic home life is changing the mall]( To seamlessly fit into consumers’ new, ultra-convenient lifestyles, malls’ transformation into one-and-done destinations is being revisioned and accelerated. howdy! [Future of Work]( ['Your career doesn’t have to be your entire life': Why some companies are encouraging side hustles]( While some employers regard employees having a side hustle as a distraction, others are encouraging their staff to pursue them to remain desirable places to work. [All Latest Stories]( [Equality and Opportunity]( [Women of Color Unite’s Cheryl L. Bedford is fighting ‘exclusion by familiarity’ in entertainment]( The nonprofit organization has compiled a database of 4,500 women of color working in entertainment and runs a program connecting women of color with established industry members. You received this email because you’re a member of the Digiday community. 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