Esports organizations dream up new ways to support competitors as they transition to content creation

This evolution is indicative of a broader shift underway in the esports industry, with organizations across the world realizing former competitors’ value as content creators. August 31, 2021 Esports organizations are protecting their investments in competitors by providing them with the resources and support necessary to assist their shifts into content creation. Companies that have already begun to invest in these new influencers are already seeing success. Read more below. - A new evolution of gaming [is indicative of a broader shift underway]( in the esports industry, with organizations across the world realizing former competitors’ value as content creators. - As head of equity strategy at LinkedIn, [Imani Dunbar is charged with improving equity inside]( and outside the Microsoft-owned business-centric social network. More in this week’s Digiday Podcast. - Media agencies [are also trying to get a deeper and better understanding]( of the massive changes in consumer behavior brought on by the pandemic. - With an audience and customers located largely outside the U.S., Recurrent [hopes to boost Robinson's membership base]( by targeting American readers. - Managing potential changes on a dime driven by the delta variant [means agency execs and marketers]( will have to once again trust parents to manage their own work schedules. More in this week's Digiday+ Marketing Briefing. - SLAM magazine's women's basketball social media vertical WSLAM [is coming out with a special print issue]( sponsored by the WNBA, part of a growing trend to invest more money into women's sports and its coverage. Other things to know about - Hear from The Washington Post CRO Joy Robins, Dotdash chief technology officer Nabil Ahmad and more as they discuss what’s ahead for publishers at the [Digiday Publishing Summit]( in Miami. - In a complex advertising ecosystem, navigating the future is key. In this report, [learn how advanced AI solutions are helping marketers maximize their efforts](. Sponsored by IBM. - Brands, agencies and publishers: How does your team use and measure the success of contextual video targeting? [Take this survey and we’ll send you a $5 gift card with the results](. Top Stories Ivy Liu [Gaming & Esports]( [Esports organizations dream up new ways to support competitors as they transition to content creation]( This evolution is indicative of a broader shift underway in the esports industry, with organizations across the world realizing former competitors’ value as content creators. howdy! [Equality and Opportunity]( [LinkedIn’s Imani Dunbar is helping to build more equitable workplaces across industries]( As head of equity strategy at LinkedIn, Dunbar is charged with improving equity inside and outside the Microsoft-owned business-centric social network. [Sponsored by Alexander Group]( [As media returns to growth, new individual and team goals are emerging]( The lone wolf who lands the account is a thing of the past. As roles and offerings expand, collaboration is newly essential at media companies. Advertisement howdy! [Evolving Agencies]( [Consumer insights panels make a quasi-comeback in the agency world]( Media agencies are also trying to get a deeper and better understanding of the massive changes in consumer behavior brought on by the pandemic. [Sponsored by AdTheorent]( [Advertiser reset: The future of targeted advertising doesn’t need cookies]( The open internet can thrive with privacy-forward methods that provide great results for advertisers, without cookies or walled gardens. howdy! [Subscriptions]( [Recurrent Ventures buys wine expert Jancis Robinson's website]( With an audience and customers located largely outside the U.S., Recurrent hopes to boost Robinson’s membership base by targeting American readers. Advertisement [Sponsored by Vevo]( [Four essential tools in the CTV marketing toolkit]( Marketers use a range of tools to put their CTV experiences into context, as do distributors and artists. Here are four that teams can’t do without. howdy! [Publishing in the Platform Era]( [How a women’s basketball vertical convinced the WNBA to fund its foray into print]( SLAM magazine’s women’s basketball social media vertical WSLAM is coming out with a special print issue sponsored by the WNBA, part of a growing trend to invest more money into women’s sports and its coverage. howdy! [Coronavirus Fallout]( [Marketing Briefing: 'Hard for parents': As in-person learning returns, marketers and agency execs have to give flexibility]( Managing potential changes on a dime driven by the delta variant means agency execs and marketers will have to once again trust parents to manage their own work schedules. [All Latest Stories]( [Equality and Opportunity]( [LinkedIn’s Imani Dunbar is helping to build more equitable workplaces across industries]( As head of equity strategy at LinkedIn, Dunbar is charged with improving equity inside and outside the Microsoft-owned business-centric social network. 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