'Everyone has a vested interest': With delta variant and rising COVID-19 cases, brands recommit to vaccination campaigns

As COVID-19 cases rise around the new delta variant, brands recommit to campaigns pushing people to get vaccinated in hopes to return to normal. August 26, 2021 As the delta variant threatens society’s soon-promised return to normalcy, brands are once again ramping up campaign efforts to get Americans vaccinated against COVID-19. Among those are Axe body spray, Krispy Kreme doughnuts and Expedia Group travel brands. Read more below. - As COVID-19 cases [rise around the new delta variant](, brands recommit to campaigns pushing people to get vaccinated in hopes to return to normal. - In [this week’s Digiday+ Media Briefing](, senior reporter Kayleigh Barber reports on how publishers are beginning to mine their blockchain experiments, like NFTs, for ad sales opportunities. - A [new report suggests U.S. media ad spend]( registered a 3 percent gain over first half 2019 numbers as well. - The landscape of live events [has been forever changed]( by the COVID-19 pandemic. - A significant challenge for Twitch [as it tightens its moderation policies]( is content like hot tub streams, which dance on the edge of acceptability. - There's no playbook for what hybrid-working model works best. We [spoke to Microsoft]( about what methods have worked for the company so far. - With another e-commerce-powered holiday season coming, publishers' gift guides [are more important than ever](. And brands still have next to no control over them. Other things to know about - Hear from PMC chief advertising and partnerships officer Mark Howard, Trusted Media Brands Inc. CEO Bonnie Kintzer and more as they discuss what’s ahead for publishers at the [Digiday Publishing Summit]( in Miami. - Marketers and publishers: What is your plan for approaching identity solutions now and in the future? [Take this survey and we’ll send you a $5 gift card with the results](. Sponsored by Acxiom. - A recent focus group highlighted the urgency of the agency and advertiser conversation around defining brand suitability across social platforms. [Click to learn what they discussed](. Sponsored by Facebook. Top Stories Ivy Liu [Coronavirus Fallout]( ['Everyone has a vested interest': With delta variant and rising COVID-19 cases, brands recommit to vaccination campaigns]( As COVID-19 cases rise around the new delta variant, brands recommit to campaigns pushing people to get vaccinated in hopes to return to normal. howdy! [Beyond Ads]( [Media Briefing: Publishers tap blockchain technology for new revenue possibilities, like sponsorship sales]( In this week’s Media Briefing, senior reporter Kayleigh Barber reports on how publishers are beginning to mine their blockchain experiments, like NFTs, for ad sales opportunities. [Sponsored by Criteo]( [Report: How the nature of the first-party data network has changed in 2021]( First-party data solutions now include elements such as commerce data and assets from both the demand and supply side. Download this guide to learn what that means to marketers in 2021. Advertisement howdy! [Coronavirus Fallout]( [Digital fuels ad spend rebound as it secures a bigger market share than previous years]( The surprising stat is that U.S. media ad spend registered a 3 percent gain over first half 2019 numbers as well. [Sponsored by IBM]( [For advertisers, AI solutions are key to navigating a changing environment]( In a recent study, 85% of advertisers say they are drowning in data but struggle to use it in privacy-friendly ways. Advanced AI solutions are helping marketers maximize their efforts. howdy! [Gaming & Esports]( [As in-person festivals return, physical and virtual events are converging]( The landscape of live events has been forever changed by the COVID-19 pandemic. Advertisement [Sponsored by Vericast]( [How advertisers are using relevance to win in the age of consumer privacy]( In the age of consumer privacy, brands are changing the way they advertise, by finding strong partners, diversifying their tactics, building on first-party data and not underestimating the power of creativity. howdy! [Gaming & Esports]( [Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming]( A significant challenge for Twitch as it tightens its moderation policies is content like hot tub streams, which dance on the edge of acceptability. howdy! [Content & Commerce]( [Online gift guides are playing a bigger — and more difficult — role for brands]( With another ecommerce-powered holiday season coming, publishers’ gift guides are more important than ever. And brands still have next to no control over them. [All Latest Stories]( [Streaming Outside The Box]( [Jubilee Media’s Jason Y. Lee and investor Mike Su want to build the ‘Disney for empathy’]( To produce shows that seek to represent people from different backgrounds and experiences, Jubilee Media relies on a workforce that is equally split between genders and consists of primarily non-white employees. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](