‘It’s all a matter of within limits’: Advertising’s economic recovery is in full swing, but can it last?

The global rebound is proving robust but chaotic. August 09, 2021 A recovery is taking shape -- but it is especially uneven. In many ways, the lack of consensus on the future is to be expected. Yes, everyone is living through the same pandemic but their experiences through it differ. And it’s this unevenness that’s making it harder for marketers to get a read on how the recovery will play out. Read more below. - The global rebound [is proving robust but chaotic]( for the advertising community. - Can agencies and their would-be clients change the arduous RFP process? Do they even want to? The answers are maybe and mostly yes. Read more [in this week’s Digiday+ Media Buying Briefing](. - Media employees [react to their companies postponing official office reopenings](, as COVID-19 cases continue to rise across the U.S. - Triller [is making a play at long form content]( and live streaming to move out of TikTok's shadow. But until the platform builds up its audience, advertisers aren't ready to invest. - Employers [are deciding how they will adopt hybrid work models]( to keep employees happy and productive. Other things to know about - Hear from Chipotle chief diversity, inclusion and people officer Marissa Andrada, Bacardi North America vp of human resources Kathleen Procario and more as they go deep on what’s next for office spaces and culture at the Future of Work Forum: The Evolved Office. [Register for this free virtual event today](. - Video: From shifts in audience content consumption to the rising tide of contextual targeting, [publishers are preparing for 2022 and beyond](. Sponsored by Responsive MTS. - Password managers are creating safe spaces for sharing passwords among team members, [reducing the risk and time associated with typical methods](. Sponsored by Dashlane. Top Stories [Managing Through Crisis]( [‘It’s all a matter of within limits’: Advertising’s economic recovery is in full swing, but can it last?]( The global rebound is proving robust but chaotic. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Buying Briefing: It’s too soon to declare RIP to the RFP, but some are agitating for change]( Can agencies and their would-be clients change the arduous RFP process? Do they even want to? The answers are maybe and mostly yes. [Sponsored by Connatix]( [Infographic: How publishers are preparing for the contextual future]( In a new report, 66% publishers say they are moving to contextual video campaigns with their in-house teams and partnerships. Advertisement howdy! [Modern Newsroom]( [‘I don’t mind waiting’: How employees feel about media companies’ office reopening delays]( Media employees react to their companies postponing official office reopenings, as COVID-19 cases continue to rise across the U.S. [Sponsored by Facebook]( [How agencies and advertisers are strengthening brand suitability across social platforms]( From verification to social targeting, partnerships are driving brand suitability efforts — and as a group effort, brand suitability is tracking toward a better digital ecosystem. howdy! [Video Anywhere]( ['They’ve come to the party a little bit later': Why Triller hasn't left the experimental phase with advertisers just yet]( Triller is making a play at long form content and live streaming to move out of TikTok’s shadow. But until the platform builds up its audience, advertisers aren’t ready to invest. Advertisement [Sponsored by ironSource]( [Report: Brands are engaging a more diverse mobile gaming audience]( Gaming has changed dramatically, and even if many people don’t identify as gamers, most are playing games on their phones. The diverse audience represents a real opportunity for advertisers. howdy! [Future of Work]( [Leaders prepare for hybrid-work models 'ensuring everyone is in the loop']( Employers are deciding how they will adopt hybrid work models to keep employees happy and productive. howdy! [Streaming Outside The Box]( [YouTube’s creator fund for YouTube Shorts will not exclude videos posted to other platforms]( While videos need to be a creator’s own original work, videos do not need to be exclusive to YouTube Shorts in order to be eligible to receive payment. [All Latest Stories]( [Content & Commerce]( [Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing]( The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](