With the Metaverse hype cycle at full blast, experts take the long view

The newfound prominence of the Metaverse has led to heightened scrutiny, with some observers rolling their eyes at what they perceive to be the tech industry’s latest buzzword of the month. August 04, 2021 The newfound prominence of the Metaverse has led to heightened scrutiny, with some observers rolling their eyes at what they perceive to be the tech industry’s latest buzzword du jour. “As we slowly get more and more used to it, I think people will start to see why it’s so important -- and why it’s real,” said Christina Wootton, vp of brand partnerships at Roblox. Read more below. - The newfound prominence of the Metaverse [has led to heightened scrutiny](, with some observers rolling their eyes at what they perceive to be the tech industry’s latest buzzword of the month. - The [Digiday+ Future of TV Briefing this week]( recaps the projects from the past year that serve as a time capsule for pandemic-era production. - As Facebook puts new targeting restrictions on reaching teens, [marketers say Facebook's ad targeting algorithm could do]( a better job of targeting ads to them anyway. Other things to know about - From mental health to LGBTQ+, the Greater Good Awards, presented by Digiday, Glossy and Modern Retail, will showcase the work being done around social causes, its impact and ultimately those working toward the greater good. [View this year’s categories and enter before the early deadline on August 13](. - Simplifying digital out-of-home starts with creative partnerships and leads to long-term strategies. [Learn more in this article](. Sponsored by Verizon Media. - From Glossy: Beloved by Gen Z consumers for its influencer-ready aesthetic, Princess Polly’s rise to fame [can largely be attributed to the retailer leaning into social media](. Sponsored by Yotpo. Top Stories Ivy Liu [Beyond Ads]( [With the Metaverse hype cycle at full blast, experts take the long view]( The newfound prominence of the Metaverse has led to heightened scrutiny, with some observers rolling their eyes at what they perceive to be the tech industry’s latest buzzword of the month. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Future of TV Briefing: The pandemic-era programming hall of fame]( The Future of TV Briefing this week recaps the projects from the past year that serve as a time capsule for pandemic-era production. [Sponsored by ironSource]( [How in-game mobile advertisers are rising to the challenge of a more diverse audience]( For advertisers, the mobile in-game opportunity is expanding, but the imperative to act quickly and seize opportunities before the competition claims them is greater than ever before. Advertisement howdy! [Marketing on Facebook]( [Why Facebook's limits on teen targeting are all part of its algorithmic ad playbook]( As Facebook puts new targeting restrictions on reaching teens, marketers say Facebook’s ad targeting algorithm could do a better job of targeting ads to them anyway. [Sponsored by LiveRamp]( [Charting a better way forward for brands and publishers]( Publishers and brands who have honed in on building relationships based on trust through first-party data strategies are seeing the benefits of addressable solutions that deliver authenticated UX. howdy! [Data Regulation]( [California Attorney General says popular, digital ad opt-outs from trade groups don't comply with CCPA]( Commonly used opt-out tools from the Network Advertising Initiative and Digital Advertising Alliance will not suffice for compliance with California’s privacy law. Advertisement [Sponsored by Acxiom]( [Survey: Tackling identity challenges in 2021]( Marketing and publisher teams: We want to know how you’re approaching identity solutions to address ongoing privacy regulations. Take this survey and we’ll send you a $5 Starbucks gift card with the results. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday Research: The pandemic sped the wrong things up for publishers]( Publishers are now much more reliant on direct-sold ads, and at an industry level, diversification strategies have made little progress. howdy! [Content & Commerce]( [Hearst UK wants all of its brands to have Good Housekeeping's authority in product testing]( The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. [All Latest Stories]( [Content & Commerce]( [Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing]( The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](