Ad tech’s revival: boom or bubble?

Today’s ad tech market feels a lot like the bubble of 2013. Bubble fears are everywhere but all investors can do is keep spending. July 19, 2021 Today’s ad tech market feels a lot like the bubble of 2013. Back then, the companies were mostly ad networks claiming they were software companies. Eight years later and all seems forgiven. Not only are ad tech vendors the businesses du jour among many investors, but they’re also the flavor of the month amongst each other. Deals are being cut at a relentless pace. Read more below. - Today’s ad tech market [feels a lot like the bubble of 2013](. Bubble fears are everywhere but all investors can do is keep spending. - Josy Amann and Taji Zaminasli [built Media Matters Worldwide from nothing]( to a thriving San Francisco-based media agency that touts $200 million in business. More in this week’s Digiday+ Media Buying Briefing. - With domestic travel back in vogue this summer as the pandemic retreats and travel restrictions ease, [industry leaders are eager to reconnect]( with their favorite destinations. - NBC News’s twice-daily news show on Snapchat [averages nearly 1 million unique viewers per episode](, and 50% of its audience tunes in at least three times per week. - Overtime's partnership with Tubular Labs [has enabled it to close deals with non-endemic brand partners]( by offering a different set of verifiable, third-party metrics. Other things to know about - Join [Modern Retail’s Livestream Commerce Trends]( for a live virtual event to explore how the growth of livestream and video shopping trends are transforming how retailers, brands and marketing teams are engaging with consumers. - Google’s extended third-party cookie deadline should not affect the search for a replacement — [publishers should continue updating their data strategies](. Sponsored by EX.CO. - Brands and agencies: How are you advancing your influencer marketing programs? [Take this survey and we’ll send you a $5 Starbucks gift card with the results](. Sponsored by Traackr. Top Stories [The Programmatic Marketer]( [Ad tech’s revival: boom or bubble?]( Today’s ad tech market feels a lot like the bubble of 2013. Bubble fears are everywhere but all investors can do is keep spending. howdy! [Agency Culture]( [Media Buying Briefing: How two friends reluctantly got into media and built their agency from scratch into a $200 million business]( Josy Amann and Taji Zaminasli built Media Matters Worldwide from nothing to a thriving San Francisco-based media agency that touts $200 million in business. [Sponsored by Google]( [Four ways the pandemic has changed shopping behaviors]( Post-quarantine, it’s hard to know which consumer shopping behaviors are fleeting and which are here to stay — but data is helping to clarify. Advertisement howdy! [Future of Work]( ['Use this time to come back inspired': With travel back, leaders aim to reconnect with favorite places]( With domestic travel back in vogue this summer as the pandemic retreats and travel restrictions ease, industry leaders are eager to reconnect with their favorite destinations. [Sponsored by Connatix]( [Report: Advertisers are pursuing contextual video — and publishers are too]( Publishers are optimizing for contextual video campaigns as demand increases, and increasingly driving performance for the video ads their advertising partners create. howdy! [Streaming Outside The Box]( [Four years after its premiere, NBC News’ 'Stay Tuned' has stayed the course on Snapchat]( The twice-daily news show averages nearly 1 million unique viewers per episode, and 50% of its audience tunes in at least three times per week. Advertisement [Sponsored by Alliant]( [Webinar: The future of identity solutions is ‘multiple’]( Join this live discussion on July 21 to learn more about how brands and agencies are successfully putting multiple identity solutions into play. howdy! [Publishing in the Platform Era]( [Why Overtime is banking on third-party metrics to grow its roster of advertisers]( Overtime’s partnership with Tubular Labs has enabled it to close deals with non-endemic brand partners by offering a different set of verifiable, third-party metrics. howdy! [Data Regulation]( [California's attorney general backs call for Global Privacy Control adoption with fresh enforcement letters to companies]( Enforcement letters sent to several companies reinforce the California AG’s demand that firms adopt a controversial global privacy tool. [All Latest Stories]( [Publishing in the Platform Era]( [How 100-year-old Architectural Digest is becoming a brand for a younger and more diverse audience]( During the pandemic, AD experienced a surge of interest from home-bound readers and viewers. Now the team is working on converting those audiences into supporters of the brand. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](