Digiday Guide: Everything you need to know about Gen Z's media consumption habits

This Digiday+ Guide helps marketers navigate the wishes of Gen Z, an authentic and transparent demographic that isn’t afraid to cancel a brand. June 23, 2021 Gen Z is a crucial audience for marketers and publishers chasing the audience’s steady and wide-ranging interests. “The thing about Gen Z being digitally native is that, yes, they are hyper-aware, but they are also way more critical. They expect the most out of their content,” said Christian Kenoly, a junior cultural strategist at sparks & honey, Omnicom’s tech-led cultural consultancy. Read more below. - This Digiday+ Guide [helps marketers navigate the wishes]( of Gen Z, an authentic and transparent demographic that isn't afraid to cancel a brand. - The MRC [denied accreditation for Pinterest's self-provided video metrics]( because the platform's counting method did not meet industry standard minimum requirements. - The Digiday+ Future of TV Briefing this week [looks at how TV networks secured a greater share of upfront dollars]( for their streaming and digital video inventory in this year's negotiations. - Horizon's new Human Intelligence unit [will dig deep into the behavioral aspects]( of peoples' decision-making processes. - The professional workforce, particularly among millennials and Gen Z, increasingly is [rejecting the concept of a full-time job and a single boss]( in favor of something that’s being dubbed “polywork,” or having multiple jobs at once. Other things to know about - We’ll discuss how publishers from around the world have emerged from the last year — of multiple crises — leaner, more agile and laser-focused on profit-driving business lines at the Digiday Publishing Summit in Miami this September. [Reserve your spot today](. - Transforming video ad strategies to digital-first campaigns is prompting brand creativity, expanded reach and a more engaged audience. [Learn more in this article](. Sponsored by Google. - As the shift from linear to CTV continues, marketing teams are putting more ad dollars into the space. [Download this report to learn which KPIs they’re using to measure CTV success](. Sponsored by Innovid. Top Stories Ivy Liu [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday Guide: Everything you need to know about Gen Z's media consumption habits]( This Digiday+ Guide helps marketers navigate the wishes of Gen Z, an authentic and transparent demographic that isn’t afraid to cancel a brand. howdy! [Marketing on Platforms]( [Media Rating Council denies accreditation for Pinterest's video ad measurements]( The MRC denied accreditation for Pinterest’s self-provided video metrics because the platform’s counting method did not meet industry standard minimum requirements. [Sponsored by LiveIntent]( [Webinar: How businesses are monetizing first-party audience data]( The rise of the retail media network has created a wave of strategies positioned to help retailers of all sizes navigate the death of the third-party cookie. Join this webinar on July 14 to learn more. Advertisement howdy! [Business of TV]( [Future of TV Briefing: How streaming figured into TV networks’ upfront negotiations this year]( The Future of TV Briefing this week looks at how TV networks secured a greater share of upfront dollars for their streaming and digital video inventory in this year’s negotiations. [Sponsored by YouGov]( [Changing media consumption has transformed retail strategy]( Download this guide for a deep dive into how content consumption has changed in 17 markets this past year, and how brands and retailers are shifting ad dollars in response. howdy! [Brands in Culture]( [Horizon Media launches new behavioral science and economics practice under its WHY grouop]( Horizon’s new Human Intelligence unit will dig deep into the behavioral aspects of peoples’ decision-making processes. Advertisement [Sponsored by Perpetua]( [Why the product detail page on Amazon has become a battleground]( Register for this new live webinar to learn why competitive approaches to Amazon's Sponsored Display, especially in terms of the product detail page, are more important than ever. From Modern Retail. howdy! [Future of Work]( [The Job Juggle: Gen Z and millennial employees embrace the concept of 'Polywork']( The professional workforce, particularly among millennials and Gen Z, increasingly is rejecting the concept of a full-time job and a single boss in favor of something that’s being dubbed “polywork,” or having multiple jobs at once. howdy! [Audio Anywhere]( [Cheat Sheet: Nielsen studies show 'light' listeners make up nearly half of podcast audience]( Nielsen’s latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. [All Latest Stories]( [Life Beyond the Cookie]( [IPG’s Arun Kumar says the time has passed for the ad industry to regulate itself]( Tech giants and government regulators are cracking down on digital tracking, and the ad industry has failed to convince people of tracking's trade-offs, IPG's data and technology officer said in the latest episode of the Digiday Podcast. 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