Why Showtime will release episodes of ‘The L Word: Generation Q’ early for streaming viewers

For its tentpole Sunday night original programming block, Showtime has already seen streaming viewership begin to exceed linear viewership. June 22, 2021 Showtime is trying to thread the needle between catering to its traditional pay-TV subscribers while appealing to streaming audiences. It's starting with a release from the ViacomCBS-owned, subscription-based TV network putting new episodes of “The L Word: Generation Q” on its streaming services two days before they air on linear TV. Read more below. - Showtime [has already seen streaming viewership begin]( to exceed linear viewership for its tentpole Sunday night original programming block. - The return of in-person meetings for some vaccinated execs is more appealing than sitting in on another virtual conference. That’s not to say people won’t be attending Cannes but the excitement is more palpable for in-person business meetings, according to agency execs and industry observers [in this week’s Digiday+ Marketing Briefing](. - Tech businesses [are falling over themselves to arm employers and workforces]( with what's needed in a hybrid working world. - Snapchat and TikTok [have quickly gotten traction]( with brands and agencies. Read the latest Digiday Research. - Tech giants and government regulators [are cracking down on digital tracking](, and the ad industry has failed to convince people of tracking's trade-offs, IPG's data and technology officer said in the latest episode of the Digiday Podcast. - PBS [has a "deluge" of content]( that needs to be strategically placed across online channels. Here's a look at how PBS does it in this Digiday+ Case Study. - Nielsen's [latest studies show the number of podcast listeners]( who tune in one to three times a month has grown 10% since 2018. Other things to know about - We're asking readers to help shape future Digiday educational content. [Participate in a short survey]( on what topics you'd like to learn more about and what formats you prefer. - Join this live virtual event from Modern Retail on June 29 for expert [insights into driving incremental sales via Amazon’s product detail pages and above the fold placements](. Sponsored by Perpetua. - With the transition to a cookieless world reaching a fever pitch, marketers are experiencing solution fatigue. [Use these strategies to cut through the noise](. Sponsored by Eyeota. Top Stories [Programming & Production]( [Why Showtime will release episodes of ‘The L Word: Generation Q’ early for streaming viewers]( For its tentpole Sunday night original programming block, Showtime has already seen streaming viewership begin to exceed linear viewership. howdy! [Cannes]( [Marketing Briefing: 'This year is tougher': Another virtual Cannes Lions shifts focus to creativity as agency execs count on a return next year]( The return of in-person meetings for some vaccinated execs is more appealing that sitting in on another virtual conference. That’s not to say people won’t be attending Cannes but the excitement is more palpable for in-person business meetings, according to agency execs and industry observers. [Sponsored by YouGov]( [The media company’s guide to mitigating future risks]( As times change and uncertainties upend media consumption, this new report unpacks how media companies respond — and thrive — in times of crisis. Advertisement howdy! [Future of Work]( ['People are looking for ways to work together asynchronously': Tech providers rush to meet needs of hybrid workplaces]( Tech businesses are falling over themselves to arm employers and workforces with what’s needed in a hybrid working world. [Sponsored by LiveIntent]( [Webinar: How businesses are monetizing first-party audience data]( Hear from experts at Instacart and LiveIntent on July 14 at 12 p.m. EDT as they unpack ways that retailers are commercializing and monetizing their first-party audience data and driving brand success stories. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday Research: TikTok has already surpassed Snapchat in the eyes of brands and agencies]( Snapchat and TikTok have quickly gotten traction with brands and agencies. Read the latest Digiday Research. Advertisement [Sponsored by Google]( [How three companies pivoted to a digital-first video ad approach]( Many companies saw the move to virtual events and the rise of people streaming content on YouTube as a new way to connect with their audiences. howdy! [Audio Anywhere]( [Cheat Sheet: Nielsen studies show 'light' listeners make up nearly half of podcast audience]( Nielsen’s latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. howdy! [Life Beyond the Cookie]( [IPG’s Arun Kumar says the time has passed for the ad industry to regulate itself]( Tech giants and government regulators are cracking down on digital tracking, and the ad industry has failed to convince people of tracking’s trade-offs, IPG’s data and technology officer said in the latest episode of the Digiday Podcast. [All Latest Stories]( [Life Beyond the Cookie]( [IPG’s Arun Kumar says the time has passed for the ad industry to regulate itself]( Tech giants and government regulators are cracking down on digital tracking, and the ad industry has failed to convince people of tracking's trade-offs, IPG's data and technology officer said in the latest episode of the Digiday Podcast. 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