‘We’ve gone through a global trauma’: Digiday Research shows feelings toward returning to the office remain mixed

Digiday Research shows that while many people are relieved and happy to return to the office and some sense of normalcy, others remain highly anxious and uncertain about the prospect. May 26, 2021 People have returned to the office in dribs and drabs over the last few weeks, on a voluntary basis, as pandemic restrictions have lifted and companies have begun phased returns. But the trials of the last year have left a deep imprint on many, and as such feelings toward returning vary wildly. After a global trauma, here's how employees are thinking about returning to an in-person office. Read more below. - Digiday Research shows that while many people [are relieved and happy to return]( to the office and some sense of normalcy, others remain highly anxious and uncertain about the prospect. - This week’s Digiday+ Future of TV Briefing looks at [how the Interactive Advertising Bureau plans]( to release new terms and conditions in 2022. That may give ad buyers and sellers a new flexibility standard in time for next year’s upfront negotiations. - In a Digiday+ Case Study, we take a look at how Sticky's Finger Joint [moved to OnlyFans in an effort to diversify away]( from Facebook and Instagram. - The Social Media Disclosure and Transparency of Advertisements Act [would require platforms to supply data]( about ads served on their sites. - If a consumer [sees something they like](, they can click on the product and will be taken out to the LG website to complete their purchase. It's all part of a live stream shopping experience. - Here's why GARM and MRC [are working together on platform brand safety]( and where they're at in that slow-moving process. - Havas' latest Meaningful Brands survey [finds a deep skepticism across the globe]( about brands' true intentions. Other things to know about - For media companies, one thing is certain: Uncertain times will come again. Download this new report to [learn how media consumption changes in times of crisis, and how to future-proof against risk](. Sponsored by YouGov. - In this new infographic, explore how McClatchy’s drive for new readers [led them to push notifications, and how the tactic fueled a CTR increase](. Sponsored by Pushly. - As shoppers, brands and retailers head back out for a new normal that mixes aisles and iPhones, [fast-moving marketers are racing to shape their experiences](. Sponsored by Criteo. Top Stories Ivy Liu [Future of Work]( [‘We’ve gone through a global trauma’: Digiday Research shows feelings toward returning to the office remain mixed]( Digiday Research shows that while many people are relieved and happy to return to the office and some sense of normalcy, others remain highly anxious and uncertain about the prospect. howdy! [Business of TV]( [Future of TV Briefing: The IAB’s upcoming terms and conditions update could feature a revised flexibility standard]( The industry trade group plans to release new terms and conditions in 2022. That may give ad buyers and sellers a new flexibility standard in time for next year’s upfront negotiations. [Sponsored by Connatix]( [Video: What contextual data will mean to marketers in 2021]( Watch this new video to learn how programmatic experts at PMG are positioning contextual data for revenue and performance in 2021. Advertisement howdy! [Beyond Ads]( [Case Study: How a DTC chicken franchise's ‘food porn’ strategy helped it use OnlyFans to reach customers]( Chicken franchise Sticky’s Finger Joint has taken its marketing efforts to OnlyFans, in an effort to diversify away from Facebook and Instagram. [Sponsored by PubMatic]( [Report: Where publishers stand in the quest for ID resolution]( The deprecation of third-party cookies and Apple’s new user privacy updates are pushing publishers to experiment with new approaches to audience addressability in 2021. howdy! [Transparency]( [Cheat Sheet: New ads legislation could boost data access for research — but create new risks for advertisers]( The Social Media Disclosure and Transparency of Advertisements Act would require platforms to supply data about ads served on their sites. Advertisement [Sponsored by AdTheorent]( [How is programmatic marketing evolving?]( Survey: The pandemic changed audience behaviors and CTV developments, prompting programmatic teams to shift their strategies. Marketers, tell us how you’re approaching programmatic in 2021; we’ll send you a $5 Starbucks gift card with the results. howdy! [Publishing in the Platform Era]( [CNN is turning its 5 Things newsletter into a franchise that spans podcasting and TV]( After rebranding its daily news podcast as 5 Things in March, CNN Digital is considering adding more daily editions and adding international and evening versions of its newsletter. howdy! [Content & Commerce]( [LG kicks off series of live stream shopping events produced in-house]( If a consumer sees something they like, they can click on the product and will be taken out to the LG website to complete their purchase. [All Latest Stories]( [Marketing on Platforms]( [With a unique insight into e-commerce behavior, Klarna’s marketing strategy focuses in on being a part of the cultural conversation]( In 2020, Klarna increased its advertising budget with a particular focus on more social media, publisher partnership and celebrity influencer campaigns. You received this email because you’re a member of the Digiday community. 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