How Verizon's self-imposed data privacy limits contributed to the demise of its media ambitions

Digital ad industry execs say regulatory pressures and internal restrictions on data sharing contributed to Verizon’s decision to unload its media and ad tech properties. May 06, 2021 Verizon's goal to connect media inventory with its authenticated data showing locations and interests of its identified subscribers "was the dream," said Brian Wieser, global president of business intelligence at media agency GroupM. But over the last six years, privacy pressures from consumers and federal regulators got in the way and led Verizon to impose its own data use restrictions, he said. Read more below. - Digital ad industry execs [say regulatory pressures and internal restrictions]( on data sharing contributed to Verizon's decision to unload its media and ad tech properties. - The third day of the Interactive Advertising Bureau's four-day NewFronts this year [returned the event]( to its digital and social video roots. - For Digiday+ members, media leaders [are trying to combat burnout]( as it spreads through their companies — from the newsroom to the business team. Journalism students are feeling it too. - Catherine Sullivan, CEO of PHD U.S., [is focused on agency transformation](, video's shifts and wants multicultural planning and buying to go mainstream. - With boomers [being many of the first people vaccinated in the United States](, the ability to get back to travel is more prevalent for that audience. So too was the pent-up demand, according to Natalie Bowman, director of marketing for Alaska Airlines. - Women [want to see the back of stigma]( around being open and honest in the workplace about the physical and psychological trauma caused by miscarriages. - Etsy [is still growing beyond a blast]( of mask sales last year and now needs to manage 4.7 million sellers and 90 million buyers. Please check out our sister site, Glossy, and its new vertical, Pop — your go-to resource for all-things influencers, platforms and trends transforming fashion and beauty. Glossy Pop kicks off with a comprehensive look at the impressive Gen-Z names who are defining beauty. [Take a look here](. Other things to know about - Download this new guide from Glossy and Afterpay to learn about the tactics advertisers are using to unlock the shopping experience, [charting a course across devices and back into stores](. 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Streaming Outside The Box [Cheat Sheet: Social platforms and publishers retook the NewFronts stage on the event's third day]( The third day of the Interactive Advertising Bureau’s four-day NewFronts this year returned the event to its digital and social video roots. Sponsored by Criteo [How The Company Store is retaining online customers]( The 110-year-old brand revamped its customer experience strategy to ensure growth during and after the pandemic. Advertisement howdy! Modern Newsroom [Media Briefing: How media leaders are trying to combat burnout beyond the newsroom]( Media leaders are trying to combat burnout as it spreads through their companies — from the newsroom to the business team. Journalism students are feeling it too. Sponsored by Permutive [New research: How the industry is tackling data deprecation]( The elimination of third-party cookies is transforming digital marketing, giving brands and publishers a chance to embrace identity solutions that protect consumer data. This new guide provides insight into data strategies based on first-party data and identity challenges. howdy! Brands in Culture ['This isn't the year to take baby steps': PHD U.S. CEO Catherine Sullivan discusses media spending heading into 2H 2021]( Sullivan is focused on agency transformation, video’s shifts and wants multicultural planning and buying to go mainstream. Advertisement Sponsored by Mapp [New research: The challenges of using insights to improve CX]( Brands are in the early stages figuring out how to use analytics and insights to enhance the customer experience. howdy! Content & Commerce [Cheat sheet: Etsy beats earnings, turns focus to adding more revenue sources]( Etsy is still growing beyond a blast of mask sales last year and now needs to manage 4.7 million sellers and 90 million buyers. howdy! WTF Influencers ['Boomer spring break': Alaska Airlines is creating its own hype house for boomer influencers]( With boomers being many of the first people vaccinated in the United States, the ability to get back to travel is more prevalent for that audience. So too was the pent up demand, according to Natalie Bowman, director of marketing for Alaska Airlines. [All Latest Stories]( content and commerce [How the Try Guys took their YouTube channel and turned it into a media company and a TV deal]( In the last episode of the creator series, the Try Guys talk about allowing passion to guide their company's growth. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](