Google says publishers don’t want collective bargaining as it starts news partnership talks in the US. USA Today disagrees.

As publishers eye legislation to allow collective bargaining with platforms, Google may not be interested in the dialogue. March 01, 2021 Media execs in the United States want to know what Google’s publisher partnerships in Australia and other countries might mean for their own future negotiations. Google has signed News Showcase agreements with 500 publishers in Argentina, Australia, Brazil, Germany and the U.K., including its most recent high-profile partnership with News Corp in Australia. Some U.S. publishers support federal legislation that would let them negotiate collectively with Google and other digital platforms, but Google has signaled its reluctance to partake in collective bargaining here. Read more below. - As publishers eye legislation to allow collective bargaining with platforms, [Google may not be interested]( in the dialogue. - The coronavirus pandemic has put [subscriber hotels like Zoku at the center]( of the emerging work-from-anywhere movement. - For Digiday+ members, [young, digital natives are guiding]( media agencies' investments in the platforms that they grew up using, namely Snapchat, TikTok and Twitch. - The real estate brand is taking a data-driven approach to [replicate their traditional high-touch culture]( with consumers. - House of Highlight's new live competition show, The Showdown, will tie in young audiences' love for online content creators and social content to [try and win live sports advertising.]( - The use of [interactive shoppable videos is growing]( — eko said its click-through rate for commerce related content averages 7%. - Opportunities for in-person events [went up in smoke last year](, forcing publishers to shift to virtual programming and convince sponsors to come along with them. Other things to know about - [Download this tactical breakdown]( of how publishers are recasting the role of personalization in their audience’s voice search journey. Sponsored by Algolia. - [Register for this live webinar]( on March 16 to learn about immersive on-site experiences that cut through digital noise and truly engage audiences. Hear from Nikki Gertner, senior product marketing manager at Celtra and Kimberly Morin, vice president of Advertising Operations at Bustle Digital Group. Sponsored by Celtra. - [Taking a series of simple steps](, traders conducting a manual reallocation of budget towards top-performing exchanges are seeing significant overall campaign performance improvement. Sponsored by Sharethrough. Top Stories Ivy Liu [Google says publishers don’t want collective bargaining as it starts news partnership talks in the US. USA Today disagrees.]( As publishers eye legislation to allow collective bargaining with platforms, Google may not be interested in the dialogue. howdy! Future of Work [Remote work has kickstarted a hotel subscription-living movement]( The coronavirus pandemic has put subscriber hotels like Zoku at the center of the emerging work-from-anywhere movement. Sponsored by Alliant [Data cooperatives are unlocking collaborative strategies for brands]( Mounting pressure on legacy digital identifiers and expanding consumer data regulations recently prompted leading management consultancy, the Winterberry Group, to explore the marketing industry’s response. Advertisement howdy! DIGIDAY+ MEMBER EXCLUSIVE [Media Buying Briefing: Platforms are changing the rules of media agency teams, led by digital natives]( Young, digital natives are guiding media agencies’ investments in the platforms that they grew up using, namely Snapchat, TikTok and Twitch. Sponsored by Sharethrough [How advertisers are optimizing performance by exchange]( Taking a series of simple steps, traders conducting a manual reallocation of budget towards top-performing exchanges are seeing significant overall campaign performance improvement. Sponsored by Sharethrough. howdy! Publishing in the Platform Era [Bleacher Report's House of Highlights wants its creator-led challenges to rival live sports]( The Showdown will tie in young audiences’ love for online content creators and social content to try and win live sports advertising. Advertisement Sponsored by Healthline Media [Virtual event: Advertisers’ guide to the changing vitamins and supplements industry]( In this new webinar for media buyers, planners and brands, experts highlight future-forward trends as well as novel players and products in the rising vitamins and supplements industry. Join the conversation on March 2 at 2 p.m. ET. Sponsored by Healthline Media. howdy! Coronavirus Fallout [Publishers look for new opportunities in events businesses after a tranformative 2020]( Opportunities for in-person events went up in smoke last year, forcing publishers to shift to virtual programming and convince sponsors to come along with them. howdy! Content & Commerce [‘The returns are impressive’: How eko’s partnership with Walmart is making interactive video more mainstream]( The use of interactive shoppable videos is growing — eko said its click-through rate for commerce related content averages 7%. [All Latest Stories]( Beyond Ads [‘We shouldn’t have to go on so many first dates’: How Bustle Digital Group is wooing advertisers]( BDG's CRO Jason Wagenheim discusses trading RFPs for relationships and expanding ad categories through M&A this year. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. 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