'There's huge cultural stigma around role of dads': More men are requesting flexible working

The pandemic greatly accelerated the desire among more fathers to request flexible working and business are responding positively. February 02, 2021 On Jan. 8, the U.K.’s Competition and Markets Authority launched an investigation into whether Google’s proposals for replacing third-party cookies — through an effort Google has branded Privacy Sandbox — “could cause advertising spend to become even more concentrated on Google’s ecosystem at the expense of its competitors,” according to a CMA announcement about the investigation. “Privacy Sandbox is trying to replace an open and interoperable technology with one that is Google controlled,” wrote James Rosewell, director of Marketers for Open Web. “This will force more marketers into their walled garden." Read more below. - A U.K. regulator is investing whether Google's proposal to replace third-party cookies will reinforce the [tech giant's digital ad dominance.]( - The pandemic greatly accelerated the desire among more fathers to [request flexible working and business]( are responding positively. - For Digiday+ members, it remains to be seen [how effective the Super Bowl]( will be this year as it will be unlike the large advertising event marketers are used to. - In the latest episode of the Digiday Podcast, known for on-stage renditions of original magazine stories, [Pop-Up Magazine pivoted to virtual]( experiences and at-home activations. - FOS is launching a free, [educational product for its readers]( with the financial and creative help of sponsors like Pepsi. - The Washington Post has an Instagram editor to [convert engagement on the platform]( into paying subscribers. - Beyond a 60-second in-game spot, Verizon is also bowing initiatives to [make the fan experience accessible]( from home. Other things to know about - From revenue and retention strategies to an in-depth look at the new newsroom, we’ll go deep on what’s ahead for publishers in 2021 and beyond at the Digiday Publishing Summit Worldwide LIVE. [See what else we’ll be covering and secure your spot today](. - Timing can make or break a campaign launch, and while consumers are shifting their priorities and adjusting their daily routines, they’re also open to new things. [Read this article for tips on how to boost a brand launch](. Sponsored by Twitter. - New research finds that many brands and retailers aren’t taking sufficient steps to fight e-commerce fraud — [while others are turning to new fraud mitigation tools and technologies](. Sponsored by sticky.io and Kount. Top Stories Future of Work ['There's huge cultural stigma around role of dads': More men are requesting flexible working]( The pandemic greatly accelerated the desire among more fathers to request flexible working and business are responding positively. howdy! Brands in Culture [Marketing Briefing: 'No inspiring message': Humor, charity become main themes ahead of the Big Game]( It remains to be seen how effective the Super Bowl will be this year as it will be unlike the large advertising event marketers are used to. Sponsored by Lightspeed [COVID and quarantine are driving contactless retail experiences]( The impact of COVID-19 and quarantine has profoundly accelerated the use of contactless payments. And for retailers, creating experiences where customers can limit contact with frequently touched physical devices such as terminals and keypads is increasing their likelihood of coming back to buy. Advertisement howdy! Beyond Ads ['Urgency around the community': How Pop-Up Magazine pivoted to (even more) experimental storytelling]( Known for on-stage renditions of original magazine stories, Pop-Up Magazine pivoted to virtual experiences and at-home activations. Sponsored by Adobe [Virtual panel: Building a more responsible customer data management model]( To keep campaigns on the right side of regulations, marketing teams need their IT counterparts to help them future-proof the data governance process — one that empowers everyone to follow and enforce rules of responsible usage of consumer data. Join this webinar on February 25 at 4 p.m. ET and learn what experts say will work. howdy! Brands in Culture [Why Front Office Sports and Pepsi are taking a B2B approach to Super Bowl marketing]( FOS is launching a free, educational product for its readers with the financial and creative help of sponsors like Pepsi. Advertisement Sponsored by Tubi [Combining linear and streaming strategies is unlocking powerful audience outcomes]( In a newly combined landscape, one in which cable and satellite companies are losing subscribers to streaming alternatives, a linear-only approach is no longer sustainable. Download this new report to learn how combining the loyal, older linear TV audience with younger streamers will be key to reaching a nationally representative audience in the year to come, and beyond. howdy! Publishing on Instagram [How The Washington Post's new Instagram editor will try to boost its subscription business]( The Washington Post has an Instagram editor to convert engagement on the platform into paying subscribers. howdy! Brands in Culture ['Bringing those experiences': Why Verizon will use Fortnite, digital activations to boost Super Bowl spend]( Beyond a 60-second in-game spot, focused on its 5G technology, Verizon is also bowing initiatives to make the fan experience accessible from home. [All Latest Stories]( Beyond Ads [‘Urgency around the community’: How Pop-Up Magazine pivoted to (even more) experimental storytelling]( Known for on-stage renditions of original magazine stories, Pop-Up Magazine pivoted to virtual experiences and at-home activations. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](