Touchless bathrooms, desk-booking tools, cleaning rotas: Agencies outline the future of the office

With vaccines being rolled out later this year, employers are looking at ways to make the future of the work hybrid. Many believe that we’ll see the disappearance of the open-plan layout, where spaces are filled with traditional banks of desks. December 14, 2020 Imagine throwing a serious amount of money at your new 32,000-square-foot office in Baltimore and then Covid-19 happens. It's an employer's worst nightmare. With many employees now working from home, what does this mean for the role of the office? Vaccines are being rolled out as soon as this year and employers are looking at ways to make the future of work hybrid. Many believe that we'll see the disappearance of the open-plan layout, where spaces are filled with traditional banks of desks. Read more below. - Companies need to [consider the benefits of a physical office](. Many employees have proven that they can do their daily jobs remotely, so what could result is a more informal environment that encourages collaboration. - Marketers are asking to [move ad dollars from Facebook to platforms]( like Snapchat, TikTok and Pinterest as well as streaming video platforms like Hulu. - Six months from now, publishers using AMP will [lose their exclusive access to the top stories]( carousel in Google's mobile search results. - An online-heavy holiday shopping season [moved up the usual TV ad demand]( to be more concentrated around Black Friday. Other things to know about - Today’s mobile in-app environment is viewable, measurable — and where audiences of all demographics are spending a large part of their time. [Download this micro-report for tips and advice for getting into mobile in-app](. Sponsored by MoPub. - In this new interview with Natan Finger, Chief Revenue Officer at the global game developer Fanatee, [learn how — and why — the company turned to app-based bidding to monetize its games](. Sponsored by Facebook Audience Network. Top Stories Future of Work [Touchless bathrooms, desk-booking tools, cleaning rotas: Agencies outline the future of the office]( With vaccines being rolled out later this year, employers are looking at ways to make the future of the work hybrid. Many believe that we’ll see the disappearance of the open-plan layout, where spaces are filled with traditional banks of desks. howdy! Marketing on Facebook ['The biggest conversation I'm having': Media buyers say advertisers are actively pushing to diversify away from Facebook]( Marketers are asking to move ad dollars from Facebook to platforms like Snapchat, TikTok and Pinterest as well as streaming video platforms like Hulu. Sponsored by Xandr [Why advertisers and innovators work better together]( Advertisers across international markets, with varying sets of data privacy regulations, are marrying first- and third-party data sets to reach the right audiences. Increasingly, they’re turning to partners that can help them integrate data effectively and compliantly across content and media types. Advertisement howdy! Publishers and Google [Even with a key advantage removed, Google's AMP likely to stay in publishers' mobile product plans]( Six months from now, publishers using AMP will lose their exclusive access to the top stories carousel in Google’s mobile search results. Sponsored by Brand Metrics [How major publishers are driving revenue with brand lift measurement]( As Google Chrome’s sunset of third-party cookies promises to weaken traditional insight tools, many major publishers and broadcasters are beginning to measure ad effectiveness to better understand how their buys are performing. howdy! Business of TV [‘A front-loaded holiday’: TV ad market tightens even more, but may loosen up soon]( An online-heavy holiday shopping season moved up the usual TV ad demand to be more concentrated around Black Friday. Advertisement Sponsored by Twitter [The ten most creative brands on Twitter in 2020]( The challenges of 2020 have pushed marketers creatively, leading to some remarkable work. In this new article, gain insights into some of the most memorable Twitter marketing campaigns of the past year, and what made them so effective. howdy! Content & Commerce [Axios is entering into the software licensing business with a new tool to help companies communicate]( Unlike other publishers that have built businesses around licensing their proprietary technology, media companies are not the primary target customers for AxiosHQ. howdy! DIGIDAY+ MEMBER EXCLUSIVE [A cautionary tale: What the FTC’s attempt to block P&G’s Billie acquisition means for CPG startups]( Thanks to record e-commerce sales, it’s been a good year for direct-to-consumer founders. Except, maybe, for founders of direct-to-consumer razor startups. [All Latest Stories]( Content & Commerce [Google’s Amy Adams Harding on why digital newsrooms should ‘act like an e-commerce player’]( Publishers have to quickly shift to a e-commerce mindset and orientation if they want to begin selling subscriptions in a significant way. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](