Back in the fold: For many advertisers, just a commitment from Facebook to change is enough to return

Facebook has made several commitments to change the way it handles hate speech on its platform — but we’ve yet to see many of them in action. September 29, 2020 This movie has played out much like it has before. Facebook has committed to change, but even though most of those changes haven’t actually been implemented yet, advertisers returned anyway. The #StopHateForProfit Facebook ad boycott said more than 1,200 companies got involved (though not all advertisers directly associated their Facebook ad spending pauses with the specific campaign), but by early August, only five of Facebook's top 20 advertisers in the U.S. were still keeping their dollars away from the social network. Read more below. - For Digiday+ members, Facebook has made several commitments to change the way it handles hate speech on its platform — but we've [yet to see many of them in action](. - A group of 18 former Deadspin employees have launched Defector Media with a much [more collective ownership structure.]( - A confluence of national headlines and surging political ad spending appears to be eating into the [Facebook referral traffic]( of several publishers. - Food52 is planning to display similar content on[its new OTT app]( as is on its YouTube channel but it will play to a new kind of audience consumption habit: binging. Other things to know about - We’ll go deep on everything from making sure subscribers stick to maxing first-party data at the Digiday Publishing Summit Worldwide LIVE. [See what we’ll be covering and secure your pass today](. - New research from Piano and Digiday finds that nearly 80 percent of brands plan to use content and direct engagement to generate data from customers. [In this new webinar on September 30 at 10 a.m. EDT](, gain insights into the study and hear from experts at Piano, VaynerMedia and Huge as they explore which tactics brands are using — and what brands can learn from publishers. Sponsored by Piano. Top Stories DIGIDAY+ MEMBER EXCLUSIVE [Back in the fold: For many advertisers, just a commitment from Facebook to change is enough to return]( Facebook has made several commitments to change the way it handles hate speech on its platform — but we’ve yet to see many of them in action. howdy! ['All taking a chance on each other': Jasper Wang on Defector Media's collective ownership structure]( A group of 18 former Deadspin employees have launched Defector Media with a much more collective ownership structure. Sponsored by Disqo [A complete guide to ethically sourced identity]( In this new white paper, you’ll learn how brands, agencies and media companies can source user identities — complying with both regulations and doing what’s right — while still maintaining effective ad measurement and attribution. Advertisement howdy! Publishing in the Platform Era ['Taking a bite': Major political and news headlines are sucking up all the oxygen on Facebook]( A confluence of national headlines and surging political ad spending appears to be eating into the Facebook referral traffic of several publishers. Sponsored by RevContent [In the race to shore up revenue, publishers are overlooking deal terms]( Many publishers are falling down on the job when it comes to mastering the most foundational step on the path to ad monetization: setting favorable deal terms with partners. howdy! Streaming Outside The Box [Food52 jumps further on the streaming bandwagon with its new OTT app]( First building up its long form video content on Xumo and YouTube, the food publisher is planning to display similar content on the OTT app, but will play to a new kind of audience consumption habit: binging. Advertisement Sponsored by RevContent [Brands are using shoppable ads to reset the reach-and-frequency equation]( Increasingly, marketers are discovering that shoppable media requires less reminder messaging than other ad formats, enabling advertisers to place more focus on incremental reach and less focus on frequency. howdy! Managing Through Crisis [Deep Dive: How media buying execs are adapting to the challenges and changes of 2020 and beyond]( The coronavirus crisis has brands and the media they rely on scrambling to adapt to sweeping shifts in consumer behavior and attitudes. howdy! Business of TV [How A+E Networks is building a portfolio of free 24/7 streaming channels]( A&E Networks’ free, ad-supported streaming TV channels carry past episodes of TV shows interspersed with short-form digital videos. [All Latest Stories]( [‘All taking a chance on each other’: Jasper Wang on Defector Media’s collective ownership structure]( A group of 18 former Deadspin employees have launched Defector Media with a much more collective ownership structure. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](