‘One debt companies are building up is burnout’: Ad tech embraces the four-day working week

For tech companies, the four-day week incites laser focus and shrewd prioritization. Whether it will take hold outside of tech circles remains to be seen. September 28, 2020 The four-day working week has been a burgeoning trend since before the pandemic — which, as we all know, has been the great accelerator. And they're particularly popular in the ad tech world. Ad-tech company Polar started giving its 30 employees Fridays off indefinitely to explore their own passions and hobbies after a successful trial of a four-day week in May. But making the switch to a four-day week isn’t a smooth process. Read more below. - For tech companies, [the four-day week]( incites laser focus and shrewd prioritization. Whether it will take hold outside of tech circles remains to be seen. - Snapchat is sounding advertisers out on whether they’d spend money on its ads on the guarantee that they [reach more people more often](. - [WTF is Dovekey?]( Google has a published a new proposal for how online ad auctions could work in a more privacy focused way. - For Digiday+ members, agencies, which have long had reputations as difficult work environments for working parents, are adapting to be [more flexible for parents this year.]( - QuickTake was first launched as a 24/7 news source for Twitter, but now [it will be available on OTT]( and will offer longer docu-series and other binge-able content. Other things to know about - [Surveyed brands say they're missing their 12-month ROI goals by as much as 6 percentage points](, according to new research. Download the report to learn more about how AI and other technologies are making a difference in solving that challenge during uncertain times. Sponsored by Datasine. - [Hear from experts at the New York Post and StackCommerce as they explore techniques and best practices]( for launching and sustaining an affiliate commerce business. The webinar takes place live on October 20 at 1 p.m. EDT. Sponsored by StackCommerce. Top Stories Future of Work [‘One debt companies are building up is burnout’: Ad tech embraces the four-day working week]( For tech companies, the four-day week incites laser focus and shrewd prioritization. Whether it will take hold outside of tech circles remains to be seen. howdy! Marketing on Snapchat [Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns]( The new media buy ensures campaigns reach a certain amount of people in the app frequently over three or five days. Sponsored by InMobi [A complete marketer’s guide to in-app video advertising]( In a new guide, learn how brands are using in-app video advertising to engage with users — and which formats are performing best. Advertisement howdy! WTF Series [WTF is Dovekey]( Google has a published a new proposal for how online ad auctions could work in a more privacy focused way. Sponsored by Ceros [Webinar: How brands are getting creative with immersive content]( Consumers’ demand for exceptional content has never been greater. Join this webinar on Thursday, October 22, at 1 p.m. EDT, to learn about the most effective content tactics creative marketers can deploy, and how immersive experiences are changing the ways consumers respond to ads. howdy! DIGIDAY+ MEMBER EXCLUSIVE ['Truly integrated': As an unusual school year commences, agencies are aiming to help working parents more than ever before]( Agencies, which have long had reputations as difficult work environments for working parents, are adapting to be more flexible for parents this year. Advertisement Sponsored by Cohley [Research: How advertisers are scaling and matching UGC content to audiences]( In this comprehensive new research report, gain detailed insights into the techniques that successful brands are using to find UGC creators, and then test and scale UGC content for authentic and successful campaigns. howdy! Video Anywhere [Bloomberg is going deeper into OTT by expanding its social-first video brand QuickTake]( The move will attempt to break the company’s video coverage away from the financial news content that its TV network offers in order to reach a broader, younger audience. howdy! Business of TV ['Shifting the total supply': How college football’s return could shore up TV advertisers’ sports viewership shortfall]( The delayed, rolling start to college football’s season may be coming at a perfect time for the TV advertising business. 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