'Re-architecting the entire process': How Vice is preparing for life after the third-party cookie

Vice is working to bolster its first-party data strategy, improve its registration process and double down on contextual ads. September 17, 2020 Vice says it has a global audience of “more than 350 million individuals,” but only a minority of those users are logged in at any time. With third-party cookies soon to be obsolete and Apple clamping down on the free-for-all sharing of mobile IDs, Vice's first-party data strategy aims to improve its registration process and double down on contextual ads. Read more below. - In the latest example of [bolstering its first-party data]( offering for advertisers, Vice Media Group is using a new tool from consumer reporting agency Experian and data platform Infosum. - Business Insider publisher is announcing this week the launch of a [news bureau in Singapore](, kicking off with four reporters and a salesperson. - Red Ventures has quietly built a portfolio of over 100 news and information sites over the past five years, with [CNET as the most recent](. - Keen to stay front-of-mind among young first-time car-buyers, Honda embarked on an [esports and video games sponsorship strategy]( in 2014 and has been doubling down on that investment ever since. Other things to know about - Join us at the Digiday Publishing Summit Worldwide LIVE, where we’ll go deep on how publishers around the world have emerged from the last six months -- of multiple crises -- leaner, more agile and laser focussed on profit-driving business lines. [See what we’ll be covering and secure your pass today](. - [In a new webinar on October 20 at 1 p.m. EDT](, learn the tactics and techniques that the New York Post and other successful publishers used to launch, grow and sustain a diversified monetization toolkit during the pandemic. Sponsored by StackCommerce. Top Stories Life Beyond the Cookie ['Re-architecting the entire process': How Vice is preparing for life after the third-party cookie]( Vice is working to bolster its first-party data strategy, improve its registration process and double down on contextual ads. howdy! Content & Commerce ['An educational stance': Publishers mull CBD's alluring – and complex – commerce opportunities]( Consumer interest in CBD products and cannabis paraphernalia is spiking. But mainstream publishers are being cautious in their coverage. 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