Newsletter Subject

‘Retailers are media owners in their own right’: Why e-commerce is driving more of Unilever's media spend

From

digiday.com

Email Address

daily@mail.digiday.com

Sent On

Wed, Sep 9, 2020 10:08 AM

Email Preheader Text

While there may be some slowdown as lockdowns ease, e-commerce is unlikely to revert to pre-pandemic

While there may be some slowdown as lockdowns ease, e-commerce is unlikely to revert to pre-pandemic levels, said Claire Hennah, vp of e-commerce at Unilever September 09, 2020 With online grocery sales showing no signs of slowing down even as lockdowns relax, Unilever’s media spending is shifting accordingly, said Claire Hennah, vp of e-commerce at Unilever. In an interview with the executive, she said that more than 5% of the advertiser’s total sales now come through e-commerce channels. Last year, that figure was 6% and in 2020, the trajectory of e-commerce is on an even steeper upward curve. As online shopping behaviors mature, Unilever’s e-commerce strategy is expanding, covering technology platforms, retailers and delivery apps. Read more below. - "As our e-commerce business matures, we’re starting to [collaborate with more retailers]( ... We have a strong, long-standing relationship with Tesco that’s carried over into commerce," said Hennah. - For Digiday+ members, this year did not lead to the seismic shifts in the TV upfront market that were expected in the wake of the coronavirus crisis. Yes, there have been changes, however, the broad outline of [the traditional upfront model remains in tact.]( - Facebook has apologized for what it has described as a “technical issue” that caused its ads to appear on news publisher websites [without those publishers’ permission.]( Other things to know about - On this week’s The New Normal, NTWRK president Moksha Fitzgibbons will join Digiday editor-in-chief Brian Morrissey to discuss the future of livestream shopping, including how habits are changing due to the pandemic and the evolving role China fills. [RSVP here]( to join us for a live discussion on Friday, September 11 at 12 p.m. ET. - The topic is the state of ad ROI. Following closely on the heels of Sharethrough’s new state of the industry report, this exclusive, invite-only, off-the-record roundtable — September 9 at 12:30 p.m. EDT — is open to applicants from leadership positions at brands and agencies, free of charge. Digiday’s managing editor Jim Cooper will lead, and experts at Sharethrough and Jounce will host. [Apply now for a seat, and we’ll respond to submissions by September 9](. Sponsored by Sharethrough. Top Stories Retail Revolution [‘Retailers are media owners in their own right’: Why e-commerce is driving more of Unilever's media spend]( While there may be some slowdown as lockdowns ease, e-commerce is unlikely to revert to pre-pandemic levels, said Claire Hennah, vp of e-commerce at Unilever howdy! Business of TV [‘There wasn’t a huge shift’: TV upfront market did not undergo expected overhaul this year]( TV upfront became more pliable this year, but the traditional model largely remained in place with most advertisers sticking to the traditional broadcast-year window. Sponsored by MoPub [Consumers are spending more time on mobile, and the majority of that time is in-app]( Consumers spent more time on their mobile devices than watching TV in 2019, and the majority of that time was spent in-app versus on a mobile browser. Download this new guide to find out how to tap into the in-app audience in 2020 and beyond. Advertisement howdy! Publishing on Facebook [Facebook says ‘technical issue’ caused its ads to appear on publisher websites without their permission]( One of the affected publishers included the Danish Broadcasting Corporation, which does not run any ads on its site. Sponsored by Fabric [Brands are making modular e-commerce improvements to minimize cart abandonment]( As online shopping surges during the pandemic, brands are searching for cost-effective ways to create better e-commerce experiences for customers. howdy! DIGIDAY+ MEMBER EXCLUSIVE ['It's the first time they're listening': Apple is striking a more conciliatory tone with the ad industry]( After giving publishers more time to adapt to its app privacy change, Apple has also agreed to meet with ad industry bodies to discuss concerns about the update. Advertisement Sponsored by Facebook for Business [Mid-pandemic, seasonal e-commerce shopper demographics are skewing older]( New research finds that 85 percent of shoppers — including 80 percent of boomers and Gen Xers — are shopping online during the pandemic. In a new guide, learn what this trend means for retailers and marketers during the holiday season. howdy! Coronavirus Fallout ['Too big to ignore': Future estimates profits of nearly $110 million this year]( As one publishing executive put it, specialist titles don’t see the same boom and bust as general news publishers. howdy! [Wonder Media Network CMO Shira Atkins on making (and selling) branded podcasts]( Wonder Media Network CMO on the value of the non-celebrity podcast and how big branded-content partners are hyper focused on scale. [All Latest Stories]( [Wonder Media Network CMO Shira Atkins on making (and selling) branded podcasts]( Wonder Media Network CMO on the value of the non-celebrity podcast and how big branded-content partners are hyper focused on scale. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](

Marketing emails from digiday.com

View More
Sent On

07/11/2024

Sent On

31/10/2024

Sent On

29/10/2024

Sent On

28/10/2024

Sent On

24/10/2024

Sent On

17/10/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.