'It can take on a panopticon effect': Slack's presenteeism problem grows with no end in sight for remote work

For millions working remotely, figuring out boundaries, juggling daycare and using digital tools like Slack to show they’re present has become a relatable story. August 28, 2020 Andy Chan, a user experience developer in Singapore, deliberately leaves his phone screen unlocked while he washes his face in the morning. That way, the little green dot next to his Slack avatar icon won’t turn yellow. The pandemic workday is 48 minutes longer, we have more meetings and we send more emails, according to a study by the National Bureau of Economic Research. And as hybrid remote-working conditions seem like the future, these realities — and pain points — will only exacerbate. Read more below. - As millions of people working remotely are figuring out their boundaries, juggling daycare and using digital tools like Slack to show they’re present, [this has become a relatable story](. - TikTok announced in late July that it would pay more than $1 billion to creators in the U.S. And this week the company announced that [publishers will now be eligible]( to apply for those TikTok Creator Fund payments. - As restrictions on [Apple’s mobile ad tracker loom](, advertisers and their partners are grappling with how personalized experiences can still be created in apps without compromising privacy. - Bud Light is one of a number of brands that has been diving deeper into meme culture. But there are [some potholes to mind.]( Other things to know about - Join us at the Digiday Media Buying Summit LIVE, where we’ll dive deep into how agencies are changing the way they operate, including everything from confronting data privacy concerns to navigating key trends in commerce. [See what else we’ll be covering and register today](. - Despite market turmoil, new research finds that most media companies were paid on time in Q2. [But with less government funding on the table moving forward, industry pros worry the remainder of the year carries risk](. Sponsored by OAREX. Top Stories Future of Work ['It can take on a panopticon effect': Slack's presenteeism problem grows with no end in sight for remote work]( For millions working remotely, figuring out boundaries, juggling daycare and using digital tools like Slack to show they’re present has become a relatable story. howdy! Streaming Outside The Box ['We'll give you money': TikTok getting publishers' attention by including them in $1 billion Creator Fund]( TikTok has stepped up its work with publishers over the past two years, and now payments could help produce original videos for the platform. Sponsored by Vevo [Multicultural viewers identify with sports and especially music — plus CTV]( In a new study, music scores as a highly relevant content type for multicultural CTV viewers — driving as much as 70 percent receptivity in some cohorts. For advertisers, the lesson is clear: CTV combined with music videos equates to prime viewing sessions for ad receptivity across a range of diverse audiences. Advertisement howdy! The Programmatic Marketer [‘Contextual targeting is going to be the new black’: As IDFA restrictions loom, advertisers brace for the fallout]( As restrictions on Apple’s mobile ad tracker loom, advertisers and their partners are grappling with how personalized experiences can still be created in apps without compromising privacy. Sponsored by Facebook for Business [Guide: How retailers can plan for a most unusual 2020 holiday season]( From self-gifting to the rise of mega-sales, this comprehensive new guide provides insights and guidance into holiday shopping trends during an unprecedented 2020. howdy! ['A different language': Why venturing into meme-based marketing can be risky for brands]( Bud Light is one of a number of brands that has been diving deeper into meme culture. But there are some potholes to mind. Advertisement Sponsored by CafeMedia [As DSPs face financial strain, publishers are eliminating risky partners]( Publishers are taking new steps to ensure that their buy-side partners pay them the ad revenue they owe. And, increasingly, they’re eliminating high-risk DSPs. howdy! DIGIDAY+ MEMBER EXCLUSIVE [What a Walmart-Microsoft bid for TikTok could mean for e-commerce]( All big-box retailers are now trying to become tech companies. That’s the takeaway from the news that Walmart is teaming up with Microsoft to submit a bid to acquire TikTok. howdy! Content & Commerce ['The second wave': Publishers see the value of providing education through newsletter courses]( Limited-run, course-style newsletters have high lifespans and high rewards if publishers are willing to put in the work. 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