'An ever-changing situation': TV ad buyers adapt to live sports hiatus

Options range from redirecting dollars to networks’ other inventory to postponing deals to asking a network to release an advertiser from a commitment. March 19, 2020 Television’s most prized programming -- live sports -- is off the air for the foreseeable future. With March Madness canceled, the NBA, NHL, MLB and Nascar seasons put on hold and events such as the Masters and the Kentucky Derby postponed, advertisers and TV networks are scrambling to make up for the lost ad impressions. Read more below. - Options range from redirecting dollars to networks' other inventory to postponing deals [to asking a network to release an advertiser from a commitment](. - Hunger for information and interest in supporting the news [are driving strong subscriber growth for news publishers](. - Agency employees are balancing work and family at home [as social distancing to curb the spread of the coronavirus changes everyday life](. - Former 360i CEO Bryan Wiener recounts how he found a way through the financial crisis to put the agency in position for growth -- [and how those lessons can be applied to the current crisis](. Other things to know about - Speedo is offering consumers the ability to subscribe to its swim analyzing app, Speedo On, in an effort to drive customer loyalty and retention. [The app provides subscribers data points like pace, speed, distance, stroke count, heart rate and calories burned](. Sponsored by Recurly. - Publishers, retail and [DTC brands are leveraging predictive scoring]( and cross-channel segmentation to deliver individualized customer experiences. Sponsored by BlueConic. Top Stories Video Anywhere ['An ever-changing situation': TV ad buyers adapt to live sports hiatus]( Options range from redirecting dollars to networks’ other inventory to postponing deals to asking a network to release an advertiser from a commitment. howdy! Coronavirus Fallout [Publishers face difficult tradeoff in making coronavirus coverage free]( Hunger for information and interest in supporting the news are driving strong subscriber growth for news publishers. Sponsored by BlueConic [Webinar: Individualizing customer experiences with a customer data platform]( Join BlueConic on March 26 at 1 p.m. EST as they discuss how brands across multiple industries deliver individualized experiences at every stage of the customer life cycle with a customer data platform. Advertisement howdy! Coronavirus Fallout ['Life will cross over to work': Ad execs grapple with juggling homeschooling, kids and work]( Agency employees are balancing work and family at home as social distancing to curb the spread of the coronavirus changes everyday life. Sponsored by FullContact [Advertisers are using MAIDs to replace third-party cookies]( With third-party cookies dying, some marketers are turning to Mobile Advertising IDs, aka MAIDs. In this new guide, learn how advertisers are using MAIDs to suppress redundant ads and consolidate CRM data. howdy! Agency Culture [Play the long game: How business leaders can weather the storm]( Former 360i CEO Bryan Wiener recounts how he found a way through the financial crisis to put the agency in position for growth — and how those lessons can be applied to the current crisis. Advertisement Sponsored by Bannerflow [Research: Senior marketers see improved creativity after in-housing]( A new survey of 200 European brand marketers finds that creative production usually benefits from shifting agency functions in-house. Six out of 10 senior marketers said they experienced a higher level of creativity after in-housing. howdy! DIGIDAY+ MEMBER EXCLUSIVE [The saddest generation: Why Gen Z is the most anxious generation ever]( “I’m anxious all the time. Being in school. Feeling pressure to have a social life. Politics. My friend is studying abroad in Spain and I read a story on Twitter about someone who got their kidney stolen in Spain. The coronavirus. Everyone I know has cancer.” howdy! Coronavirus Fallout [Publishers are unlocking fitness classes for people stuck at home]( Three publishers are forgoing their online class revenue streams, looking at this as an opportunity to gain returning customers in the long run. [All Latest Stories]( [Attention Capital’s Joe Marchese on the crisis — and opportunity — in how we measure eyeballs on the internet]( Attention Capital sees an opportunity in all the bloat and fabrication behind traffic metrics on the internet. "In this world where trust is eroding, the curator brands kind of become king," said Joe Marchese, the holding company's co-founder and CEO. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](