Instagram influencers are creating their own TV-style ad breaks

Influencers on Instagram are taking inspiration from broadcasters when it comes to signposting ads. March 05, 2020 Influencers on Instagram are taking inspiration from broadcasters when it comes to signposting ads. Read more below. - [What's old is new again](. - With a technology platform aimed at collecting more data and insights, [Meredith is looking to identify trends and products that readers will want before they know it themselves](. - Recess is leaning into content to help boost consumer attention and drive sales. Doing so is part of a larger strategy to grow the brand, [as the DTC CBD beverage brand is not yet spending on paid advertising](. - Global advertisers are scrambling to ease the major disruptions to their media spending [caused by the spread of the coronavirus](. Other things to know about - The Digiday Media Awards are open for submissions. We're recognizing finalists and winners in categories including Best Branded Content Program, Best Podcast, Media Brand of the Year and more. [View the full list and enter here](. - New findings show that [63 percent of marketers say their creativity has improved as a result of in-housing](. But many also say they need more internal digital marketing expertise before the shift in-house can truly work. Sponsored by Bannerflow. Top Stories WTF Influencers [Instagram influencers are creating their own TV-style ad breaks]( Influencers on Instagram are taking inspiration from broadcasters when it comes to signposting ads. howdy! Content & Commerce [How Meredith is investing in tech to connect ads to sales]( With a technology platform aimed at collecting more data and insights, Meredith is looking to identify trends and products that readers will want before they know it themselves. Sponsored by Integral Ad Science (IAS) [The State of Connected TV]( Help us explore the state of connected TV. Give us your view on the promise and pitfalls of CTV: what’s driving interest and what’s holding people back from investing in this ever-growing space? Take this short survey and we’ll share our full analysis of CTV. Advertisement howdy! DTC Era [Inside CBD beverage brand Recess' email strategy]( Recess is leaning into content to help boost consumer attention and drive sales. Doing so is part of a larger strategy to grow the brand, as the DTC CBD beverage brand is not yet spending on paid advertising. Sponsored by Tubular [Video: Luke’s Lobster, Hero Cosmetics discuss team alignment, influencers and more]( At the Digiday Brand Summit, five prominent marketers shared concerns over attribution and the difficulty of scaling influencer campaigns. howdy! Retail Revolution [With uncertainty the new norm, the coronavirus rattles the media industry]( As the coronavirus continues to spread across the world, it’s the companies reliant on manufacturers and logistics in China that are most likely to revise media budgets Advertisement Sponsored by Unruly [Olympics marketers find that certain emotional responses drive better ad outcomes]( According to new research, ads that cause exhilaration and amazement are more likely to create effective results. Advertisers at the 2020 Olympics are preparing to calibrate their content and distribution strategies accordingly. howdy! Video Anywhere [Roku is in talks for original programming, following the footsteps of Netflix and Amazon]( Roku could be using the conversations with producers as due diligence while weighing whether to commit to spend money on original programming. howdy! Agency Culture [Foot taps and air kisses: With coronavirus threat, life inside ad agencies is changing]( With coronavirus spreading into the U.S., advertising agency employees are using hand sanitizer generously. Some say it’s business as usual. Others say they are nervous about their job security. [All Latest Stories]( [Bleacher Report’s Sam Toles on building franchises that last]( "You have to think about not what's just the first episode but what is the 51st episode or the 101st episode, and why do people stay engaged?" Toles said. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](