With uncertainty the new norm, the coronavirus rattles the media industry

As the coronavirus continues to spread across the world, it’s the companies reliant on manufacturers and logistics in China that are most likely to revise media budgets March 04, 2020 As the coronavirus continues to spread across the world, it's the companies reliant on manufacturers and logistics in China that are most likely to revise media budgets. Read more below. - Global advertisers are scrambling to ease the major disruptions to their media spending [caused by the spread of the coronavirus.]( - Publishers have moved to the acceptance phase of the grieving process over the loss of third-party cookies. The question now is how to move on, and increasingly that means collecting first-party data through registration data. [Enter the email newsletter](. - Roku is kicking the tires on original programming as rivals such as Amazon [look to stock up on exclusive shows for their ad-supported services](. - The digital advertising businesses has been thrown into a state of flux, thanks to recent moves from browsers and regulators to [restrict the way advertisers have profiled and targeted people on their sites](. Other things to know about - [A growing number of retail brands, including DTC startups and major brands like Walmart](, are testing experimental subscription models that mix the dependability of recurring revenue with the ease of one-time purchases. Sponsored by Recurly. - While brands are confident in their mastery of a variety of mobile viewing metrics, [new research finds that one is eluding their grasp: attention](. Sponsored by Yieldmo. Top Stories Retail Revolution [With uncertainty the new norm, the coronavirus rattles the media industry]( As the coronavirus continues to spread across the world, it’s the companies reliant on manufacturers and logistics in China that are most likely to revise media budgets howdy! DIGIDAY+ MEMBER EXCLUSIVE [The loss of tracking cookies is fueling the importance of email newsletters]( “Publishers will get more sophisticated, newsletters now are fairly blunt instruments.” Sponsored by Hulu [Ad execs say video metrics remain works in progress]( Leaders from Ciceron, Deutsch, Direct Agents and M/Six told Digiday that certain video metrics — including those surrounding fraud and engagement — have a ways to go before they’re perfected. Advertisement howdy! Video Anywhere [Roku is in talks for original programming, following the footsteps of Netflix and Amazon]( Roku could be using the conversations with producers as due diligence while weighing whether to commit to spend money on original programming. Sponsored by Unruly [Olympics marketers find that certain emotional responses drive better ad outcomes]( According to new research, ads that cause exhilaration and amazement are more likely to create effective results. Advertisers at the 2020 Olympics are preparing to calibrate their content and distribution strategies accordingly. howdy! Life Beyond the Cookie ['There is no solution': Candid thoughts on the cookie demise from European publishers]( “The major concern is there is no solution,” said one exec. “It’s just a waiting game until Google tells us what’s going to happen — I hate to say it.” Advertisement Sponsored by Permutive [Webinar: How publishers are using data to contend with privacy restrictions]( Companies like BuzzFeed and GroupM are fighting back on privacy laws and cookie restrictions by making innovative use of data. Learn how they’re doing it in a new webinar featuring BuzzFeed’s director of data partnerships. howdy! Agency Culture [Foot taps and air kisses: With coronavirus threat, life inside ad agencies is changing]( With coronavirus spreading into the U.S., advertising agency employees are using hand sanitizer generously. Some say it’s business as usual. Others say they are nervous about their job security. howdy! Content & Commerce [Sports publisher Minute Media makes half its revenue from licensing tech]( With 50% of Minute Media’s revenue coming from selling its tech stack, the company is expecting to hit $200 million in revenue this year. [All Latest Stories]( [Bleacher Report’s Sam Toles on building franchises that last]( "You have to think about not what's just the first episode but what is the 51st episode or the 101st episode, and why do people stay engaged?" Toles said. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](