'There's no future in cross-site tracking': Confessions of a publisher on the death of third-party cookies

In the absence of third-party cookies, publishers are the gatekeepers of audiences outside of the likes of Google and Facebook, according to a publishing exec who says agencies are trying to that rich data via new programmatic deals. February 14, 2020 With third-party cookies being phased out from the largest browsers, publishers are losing the main way advertisers profile and target people on their sites. But the demise of third-party cookies could be a blessing in disguise for publishers. Read more below. - In our latest edition of Confessions, where we exchange anonymity for candor, this exec said they are being chased by media buyers [who see the publisher’s data as a replacement to third-party cookies](. - The so-called "coronavirus" [is making event organizers nervous](. - As retail media becomes more competitive, companies like Kroger are trying to build out their offerings [to get the attention of major consumer packaged goods advertisers](. - FoxNews.com spent the past year revamping its digital video strategy. [Now, it's showing up in the numbers](. Other things to know about - We're showcasing the Best Newsletter, Best Digital Product Innovation, Best Media Brand and much more through the Digiday Media Awards. View the full list of categories and [submit here]( by next week's deadline. - [The twin threats of vanishing third-party cookies]( and strict privacy laws are causing DMPs — and other technologies that rely on third-party data — to lose currency with marketers. Sponsored by Zeotap. Top Stories [‘There’s no future in cross-site tracking’: Confessions of a publisher on the death of third-party cookies]( In the absence of third-party cookies, publishers are the gatekeepers of audiences outside of the likes of Google and Facebook, according to a publishing exec who says agencies are trying to that rich data via new programmatic deals. howdy! Going Global [After Mobile World Congress cancelation, coronavirus fears leave events organizers on edge]( Ad industry trade show organizers say they are closely watching developments and attendees take pause as the outbreak continues to affect global travel. Sponsored by Bannerflow [Webinar: Charting the effects of in-house marketing]( When it comes to brands bringing marketing in-house, success hinges on surfacing the right data and skill sets. Join us on Feb. 26 at 10 a.m. GMT as we present new research and highlight how companies can make in-housing work. Advertisement howdy! DIGIDAY+ MEMBER EXCLUSIVE [As retail media heats up, here’s everything Kroger has done to compete with Amazon]( As retail media becomes more competitive, companies like Kroger are trying to build out their offerings to get the attention of major consumer packaged goods advertisers. Sponsored by Unruly [Why sports, politics and regulations will dictate 2020 ad spend]( Regulations and sustainability goals will dictate the course of global ad spend in 2020 — but a presidential election and the Summer Olympics will have a major impact, too. howdy! Video Anywhere [Inside FoxNews.com's new video strategy]( Fox News Digital saw an average of 100 million monthly unique visitors in 2019, thanks to a content-sharing strategy between its linear channel and its website. Advertisement Sponsored by Permutive [Webinar: How publishers can increase data-driven ad revenue]( As third-party cookies fade and privacy laws strengthen, publishers are racing to adapt. In a new webinar featuring BuzzFeed’s director of data partnerships, learn what publishers are doing to drive data-driven ad revenue. howdy! Brands in Culture [‘It will mean we buy less on social media’: Unilever will no longer target young kids with ads]( Unilever will not direct any ads on social media to children younger than 13 through the use of strict controls on the content and placement. howdy! The Confessions ['Can't run a business on shitty cash flow': Confessions of a freelance media buyer]( As payment terms have become extended between agencies and the companies they work for, some agencies have tried to stretch out payment terms with freelancers. In the latest edition of Confessions, a freelancer shares why he believes that’s unacceptable. [All Latest Stories]( [Protocol president Tammy Wincup on applying the Politico playbook to tech coverage]( Tammy Wincup, president of Politico's just-launched tech-focused publication: "I don't see it as a B2C; it's all B2B." You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](