'Not there to take their jobs': Confessions of an freelancer who works for in-house agencies

As marketers build their in-house agencies, they sometimes turn to freelancers for help. These freelancers gain a view of what’s working — and what’s not. Communicating how to fix what’s broken is difficult, says one consultant in the latest Confessions. February 07, 2020 As marketers build their in-house agencies, they sometimes turn to freelancers for help. These freelancers gain a view of what's working -- and what's not. Communicating how to fix what's broken is difficult, says one consultant in the latest Confessions. Read more below. - In the latest edition of the Confessions series, where Digiday trades anonymity for candor, a freelance consultant who often works for in-house agencies shares how tricky it is to navigate internal politics [and that she sometimes feels like a therapist](. - With third-party cookies on the way out, [publishers are becoming the gatekeepers of some of the largest authenticated audiences online](. - Publishers with sidelines of crafting content about businesses' policies and regulations are now also selling their services to corporations [that are eager to improve their image and appear socially responsible](. - Microsoft's general manager for Windows marketing, Aaron Woodman, discusses how his team tried to differentiate Microsoft Edge's privacy features and tweaked the Edge browser [to incorporate Google's open source Chromium code](. Other things to know about - We'll go deep on television's march towards a new type of advertising at the Digiday Future of TV Summit. Senior brand and agency execs can learn more about a complimentary VIP pass and request one [here](. - [To stay on top of disappearing cookies](, regulations and election-related inventory demands, marketers and publishers are taking more steps to boost their internal bandwidth and solidify their external partnerships. Sponsored by Nexstar Digital. Top Stories The Confessions ['Not there to take their jobs': Confessions of an freelancer who works for in-house agencies]( As marketers build their in-house agencies, they sometimes turn to freelancers for help. These freelancers gain a view of what’s working — and what’s not. Communicating how to fix what’s broken is difficult, says one consultant in the latest Confessions. howdy! The GDPR Impact [In the absence of third-party cookies, publishers are building walled gardens of their own]( With third-party cookies on the way out, publishers are becoming the gatekeepers of some of the largest authenticated audiences online. Sponsored by acuityads [Digital brands are shifting from traditional targeting to more nuanced cultural signals]( Ad strategies that simply rely on age, gender and income bracket can stereotype consumers and miss the bigger picture. In a new marketer’s guide, learn which cultural signals, from affinities to behaviors, are most relevant to ad targeting. Advertisement howdy! Publishing in the Platform Era [Hunting for ad growth, publishers target corporate social responsibility budgets]( Publishers with sidelines of crafting content about businesses’ policies and regulations are now also selling their services to corporations that are eager to improve their image and appear socially responsible. Sponsored by resonate [Ignite ad sales and revenue growth with better digital intelligence on your consumers]( Abundant data doesn't automatically make a brand’s story relevant to consumers. Join us on Feb. 20, at 11 a.m. EST as we explore how some brands are using AI to boost their customer insights. howdy! The Programmatic Publisher ['There's a lot of posturing': Microsoft Windows exec on the browser-privacy wars]( Microsoft’s general manager for Windows marketing, Aaron Woodman, discusses how his team tried to differentiate Microsoft Edge’s privacy features and tweaked the Edge browser to incorporate Google’s open source Chromium code. Advertisement Sponsored by Hotwire [How marketers can grow up with Generation Alpha]( The kids born since 2010 are growing up and becoming more influential. But brands need to learn how to engage with them — and, by extension, the parents who hold the purse strings. howdy! WTF Programmatic [WTF is the CCPA’s definition of sale?]( The California privacy law’s definition of sale is not so straightforward as the direct exchange of data for dollars. howdy! Marketing on Platforms ['Every kid wants to be an influencer': Why TikTok is taking off with Gen Z]( Marketers and publishers are still trying to get a handle on why TikTok is so popular among Gen Zers. Six Gen Z marketing consultants and entrepreneurs give their take. [All Latest Stories]( [Josh Topolsky on why Bustle Digital Group and The Outline make strange (but good) bedfellows]( Bustle Digital Group editor Josh Topolsky on its acquisition of The Outline: "The opposites thing is actually part of the attraction and why it makes sense." You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](