Amazon's Premier League livestreams will carry fewer commercials -- at higher prices

Amazon is offering advertisers on its Premier League games unique measurement reports tied to its e-commerce data, but initially asked for higher prices than some buyers expected. December 03, 2019 Amazon's push into live sports programming advances further on Tuesday night as it prepares to broadcast its first English Premier League soccer games for its Prime customers in Britain. Amazon has cut the amount of advertising available on the games -- and looked to hike the prices for commercials. Read more below. - Amazon is offering unique measurement reports linked back to its e-commerce data, but initially [asked for a higher price tag than some buyers anticipated](. - In under a year, [Barstool has tripled its paying subscriber base]( as it looks to balance audience expansion with non-advertising revenue streams. - Advertisers are pleased that Facebook is finally testing out publisher whitelists, but they say [there's still more the platform could do to better address brand safety](. - Similar to a nutrition label for food, [the IAB's data transparency label]( is designed to give buyers a a clear view of what's inside the data they buy. Other things to know about - From Android's growing market share to the ever-increasing dominance of smartphones and tablets, [learn the major trends in global video viewership in a comprehensive new guide](. Sponsored by Bright Cove. - More marketers are turning to content management software to produce digital ad creative and manage workflows. But there's one type of platform — the aptly named "CMP" — that's [still poorly understood](. Sponsored by Celtra. Top Stories Video Anywhere [Amazon's Premier League livestreams will carry fewer commercials -- at higher prices]( Amazon is offering advertisers on its Premier League games unique measurement reports tied to its e-commerce data, but initially asked for higher prices than some buyers expected. howdy! Subscriptions [Barstool Sports tops 30k paying subscribers]( In under a year, the publisher has tripled the its paying subscriber base as it looks to balance audience expansion with non-advertising revenue streams. Sponsored by blueconic [How to use first-party data to drive revenue in the subscription economy]( A growing number of subscription businesses are making sure their data science and analytics teams are all operating from a single source of first-party data. Advertisement howdy! Audio Anywhere [Click farms and buying traffic trickle into podcasts]( While it’s usually more mature channels like display and video that attract sophisticated fraud tactics, buying traffic and inflating numbers to hit targets for branded content campaigns has been a regular tactic. Sponsored by Integral Ad Science (IAS) [Research: Brand suitability versus brand safety]( According to new State of the Industry research, brand suitability (a term that accounts for factors like location and demographics) is emerging as a top concern for digital media pros. In 2020, marketers say it will be just as important as brand safety. howdy! The Confessions ['Facebook support is like going to the DMV': Confessions of a frustrated media buyer]( Recently, Facebook disabled a media buyer’s ad profile and revoked his access to advertising tools. The buyer is frustrated with Facebook’s support team, which has yet to detail why it happened or speak with the buyer. Advertisement Sponsored by GeoEdge [Publisher’s guide: Tips and tools for thwarting fraud and malvertising]( In a new publisher's guide, learn the best methods and tools for blocking damaging ads. howdy! Beyond Ads [Forbes Media acquires stock prediction tool to help diversify its revenues]( The finance and business news publisher expects to offer the stock performance prediction tool as a standalone subscription product. Starting next year, Forbes reporters will have access to Quantalytics’ insights to incorporate into stories. howdy! Modern Newsroom [Ad buyers look to positives in recent wave of UK newspaper consolidation]( The i newspaper selling to Daily Mail and General Trust is the latest in a wave of ‘needed’ U.K. newspaper consolidation, according to buyers. [All Latest Stories]( [New York Times Style editor Choire Sicha on covering boomers, Gen Z and the generations between]( "The job of the section is to upset people. [The] Style desk covers change." You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](