Publishers use original shows to boost their subscription efforts

Architectural Digest, Barstool Sports and The New York Times have made episodic series available to subscribers to aid acquisition and retention. November 27, 2019 If original programming can help streaming services like Netflix and Hulu acquire and retain subscribers, why not publishers’ broader subscription businesses too? That’s the goal for a trio of publishers -- Architectural Digest, Barstool Sports and The New York Times -- that are using shows they produce as a sweetener to both draw new subscribers and keep the ones they already have. Read more below. - Architectural Digest, Barstool Sports and The New York Times have made episodic series available to subscribers to [aid acquisition and retention](. - The digital-only phone carrier Visible believes that [experiential marketing is key]( to getting consumers to consider the company when they switch phone carriers. - Swedish media company Bonnier News is [closing its two-year-old innovation hub](. - Brand and agency execs gathered to discuss the challenges they face and the opportunities they have found in [navigating the converging TV and digital video ad market](. Other things to know about - [Apply to join]( the Digiday Research panel for exclusive access to industry research and analysis in exchange for participating in surveys. All survey responses are anonymous. - According to new research, brand suitability — not safety — is emerging as a top concern for digital media pros. In a new State of the Industry report, learn more about how marketers plan to invest in 2020 [as brand safety fears subside](. Sponsored by Integral Ad Science. Top Stories Video Anywhere [Publishers use original shows to boost their subscription efforts]( Architectural Digest, Barstool Sports and The New York Times have made episodic series available to subscribers to aid acquisition and retention. howdy! Brands in Culture ['More likely to convert': Why digital-only phone carrier Visible is leaning into experiential marketing]( The digital-only phone carrier Visible has believes that experiential marketing is key to getting consumers to consider the company when they switch phone carriers. Sponsored by GeoEdge [Publisher’s guide: How to fight off x-rated ads]( From Reddit to mommy blogs, x-rated and other offensive ads continue to hurt publishers' bottom lines. In a new guide, learn which tools and tactics publishers have been using to fight back. Advertisement howdy! The Programmatic Marketer [Firefox browser will block the IAB's DigiTrust universal ID]( DigiTrust, an IAB-led consortium, will have its shared user identifier blocked in future versions of Firefox. Sponsored by Brightcove [Guide: Global trends in video viewership]( From Android's growing market share to the ever-increasing dominance of smartphones and tablets, learn the major trends in global video viewership in a comprehensive new guide. howdy! The Programmatic Publisher [As brand-safety strategies get smarter, whitelists remain a headache for publishers]( Luxury advertisers have always taken a cautious approach to digital and mobile advertising, requiring more evidence that the environment doesn’t diminish the brand integrity. Which can be tough if it’s used to appearing on a glossy magazine back cover. Advertisement Sponsored by Acxiom Branded Content [A media buyer’s guide to determining consumer identity]( Thanks to regulations and cookie restrictions, media businesses are struggling to determine the identities of consumers. In a new marketer's guide, learn the best practices for using technology to solve the identity problem. howdy! Publishing in the Platform Era [YouTube's opening up ads for 'edgy' videos signals shift in brand-safety sentiment]( The initial uproar around online brand safety is evolving to a question of brand appropriateness. howdy! Content & Commerce [How Time is building out franchises like the Time 100]( Time spent 2019 growing out its accolades business, which is now eight awards large, to drive new consumer revenue sources, as well as provide new sponsorship opportunities. [All Latest Stories]( [The Washington Post’s CRO Joy Robins on working directly with ad agencies]( "You start to see more and more that [ad] agencies represent their own business model, they are facing their own challenges." You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](