'Hard to figure out the best route': Ad buyers wrestle with how to buy connected TV ads

Brand and agency execs at the Digiday Video Advertising Summit lamented how knotty connected TV ad buying has become. November 25, 2019 Advertising on TV used to be so simple. An advertiser could go to a TV network, say they want to advertise in a given show and, after some negotiation, run an ad during that show. Advertising on connected TVs is much more complex and is expected to become even more convoluted. Read more below. - Brand and agency execs a[t the Digiday Video Advertising Summit]( lamented how knotty connected TV ad buying has become. - On YouTube, [Creators can self-certify their “edgy” videos]( to be eligible for limited ads, such as a trailer for an R-rated movie. - [Sony Pictures Entertainment has an in-house team of 14 handling its performance media buying now.](The company has moved performance media in-house as it wants to have more control of its data and be able to make changes faster with its movie marketing campaigns. - [Aggregator apps like Apple News]( have turned into a solid, if unpredictable source of referral traffic to publishers' commerce content. And in turn, those aggregators have started to experiment more with how they can leverage that content for their own purposes. Other things to know about - It's Amazon's world and we're all just living in it. Join us at [Amazon Strategies](, a two-day forum in New York City, for detailed, actionable insights to help you find success on the platform. - In a new guide, learn how major organizations like [BuzzFeed and GroupM are still using behavioral targeting]( despite restrictions on third-party cookies. Sponsored by Permutive. Top Stories Video Anywhere [‘Hard to figure out the best route’: Ad buyers wrestle with how to buy connected TV ads]( Brand and agency execs at the Digiday Video Advertising Summit lamented how knotty connected TV ad buying has become. howdy! Publishing in the Platform Era [YouTube's opening up ads for 'edgy' videos signals shift in brand-safety sentiment]( The initial uproar around online brand safety is evolving to a question of brand appropriateness. Sponsored by PubMatic [UK webinar: How marketers are untangling the supply side]( Advertisers are attacking fraud and inefficiency through "supply path optimization," a technique that involves cutting down on SSPs and demanding transparency into their supply sources. Join the webinar for insights and research into how buyers are approaching SPO in the UK. Advertisement howdy! Content & Commerce [How Time is building out franchises like the Time 100]( Time spent 2019 growing out its accolades business, which is now eight awards large, to drive new consumer revenue sources, as well as provide new sponsorship opportunities. Sponsored by PubMatic [UK marketer’s guide: How to simplify the programmatic supply chain]( In a process known as "supply path optimization," marketers are removing bad actors from the supply and gaining more transparency into SSP practices. In a new report backed by wide-ranging survey research, learn more about how (and why) marketers are implementing SPO. howdy! The Programmatic Publisher [Keyword block lists still cause headaches for publishers]( At Hearst, an article with “makeup” in the URL and the article ID containing the number 47 was stitched together to arrive at the firearm, AK-47. Advertisement Sponsored by GeoEdge [How publishers define — and fight — offensive ads]( From Reddit to mommy blogs, x-rated and offensive ads have been damaging publishers' images and bottom lines. In a new report based on interviews with industry experts, learn which tools and tactics publishers are using to fight back. howdy! Marketing on Facebook [Facebook is addressing ad buyer frustration with new ads-status tool]( Facebook is introducing a new page where buyers can check on the status of their ads as well as check if their are any on-going outages for Facebook Ads Manager. howdy! DIGIDAY+ MEMBER EXCLUSIVE [The Rundown: DTC companies are relying less on digital ads]( The idea that direct-to-consumer companies thrive simply based off of social ads is no longer true. Those companies have diversified their advertising — and done so because they had to. [All Latest Stories]( [Making Marketing: the making changes special]( Starting with our very next episode, we'll be the Modern Retail Podcast, bringing you conversations with people innovating in retail, including the oh-so-buzzy world of DTC. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](