Keyword block lists still cause headaches for publishers

At Hearst, an article with “makeup” in the URL and the article ID containing the number 47 was stitched together to arrive at the firearm, AK-47. November 22, 2019 While it’s been a few months since the last wide-scale media furor around a brand's ads showing up next to unsavory or objectionable content, publishers are being penalized more than ever over blunt brand-safety tools that rely on lengthy keyword blacklists. Read more below. - [Keyword block lists]( are still causing headaches for publishers. - After launching with a pitch focused on exclusive content and features, TechCrunch has begun larding its membership product, [Extra Crunch](, with perks from companies such as AWS and Zendesk. - With a mix of digital and social spend, website-building platform [Wix]( hopes to become one of the world's most loved brands in the next few years. - Frustrated ad buyers will now have more transparency into what’s going on with Facebook Ads Manager ahead of Black Friday and Cyber Monday this year. Today, [the company is introducing a new ads status page]( with the aim of keeping buyers updated about issues with the platform. Other things to know about - What does it really mean for brands to take back control? At the Digiday Brand Summit, PepsiCo's Todd Kaplan will take us through how their company is rethinking its internal structure to do more in-house. Learn more and [register here](. - Email subscriber lists can boost site traffic, promote brand loyalty and generate revenue — if they're made properly. In a new publisher's guide, learn the best practices for using Facebook to construct a [sizable and well-curated email list](. Sponsored by Keywee. Top Stories The Programmatic Publisher [Keyword block lists still cause headaches for publishers]( At Hearst, an article with “makeup” in the URL and the article ID containing the number 47 was stitched together to arrive at the firearm, AK-47. howdy! Subscriptions [How TechCrunch uses product perks to drive paid subscriptions]( After launching with a pitch focused on exclusive content and features, TechCrunch has begun larding its membership product, Extra Crunch, with perks from companies such as AWS and Zendesk. Sponsored by Unruly [Omnicom, The Trade Desk and others are taking steps toward programmatic transparency]( In the face of disappearing browser cookies and stricter privacy regulations, programmatic buyers are looking for ways to maintain transparency and accuracy. According to executives from Omnicom, The Trade Desk, Total Media and Neo Media World, the key is mastering first-party data. Advertisement howdy! DIGIDAY+ MEMBER EXCLUSIVE [The Rundown: DTC companies are relying less on digital ads]( The idea that direct-to-consumer companies thrive simply based off of social ads is no longer true. Those companies have diversified their advertising — and done so because they had to. Sponsored by Gravy Analytics [How location data analysts spot fraudulent signals]( As data collection becomes more sophisticated, so do the ways that bad actors commit mobile location ad fraud. Location data analysts are tasked with determining whether a device was truly in a certain location at a certain time — and if the device is even real. howdy! Marketing on Snapchat [Snapchat AR creators to marketers: 'Keep it simple']( As AR becomes more ubiquitous, marketers will have to understand the nuances of working with AR creators and influencers. Advertisement Sponsored by Marin Software [Webinar: How to align performance marketing campaigns across channels]( In performance marketing, one size doesn’t fit all. In an upcoming webinar, learn strategies for aligning all the elements of your pay-per-click ad campaigns across different channels and platforms. howdy! The Programmatic Publisher [The Telegraph is moving beyond clicks to convince marketers its ads work]( Currently, there are 34 campaigns The Telegraph has live where it will deliver this more granular reporting on attention. Any campaign costing over £15,000 ($19,400) is eligible for this type of reporting. howdy! The GDPR Impact [UK's data regulator again warns ad tech over GDPR compliance]( The ICO has confirmed several likely GDPR infractions within the ad tech industry’s current setup. [All Latest Stories]( [Making Marketing: the making changes special]( Starting with our very next episode, we'll be the Modern Retail Podcast, bringing you conversations with people innovating in retail, including the oh-so-buzzy world of DTC. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](