Publishers see mobile traffic spikes from Google Discover

Just 14 months after launch, the aggregator product, which loads in every new tab launched on a mobile Chrome browser, is now driving more traffic to some sites than Google Search. Publishers are cautiously optimistic. November 07, 2019 This past October, Google Discover drove more traffic to Vogue’s international editions than Google Search did, said Sarah Marshall, head of audience growth at Condé Nast International. The change was most pronounced in India and Mexico, where Discover accounted for more than three-quarters of the traffic those titles got from Google properties. Discover also drove large chunks of traffic in other markets, including in France for Vogue Paris. Read more below. - Publishers have a new platform traffic darling: [Google Discover](, a feed of recommended content that appears on all of Google’s mobile homepages, and loads every time a mobile Chrome user opens up a new tab in their browser. - For one LGBTQ travel influencer, managing contracts with brands is like managing his own small business. The problem? As an influencer, he doesn't get the respect of a small business owner. [See why.]( - In the latest [Rundown](, so-called “new” holding companies are popping up left-right-and-center, positioning themselves as the antithesis to the traditional model. - Now that over half of Slate's overall revenue comes from its audio division, [the online magazine strategizing how to deliver that growth to its website.]( Other things to know about - There are less than two weeks left to connect with leaders from Bleacher Report, Politico, Vox and more at the Digiday Programmatic Media Summit. View the list of attendees and learn more about pass options [here]( before they sell out. - Despite stricter regulations and the crumbling of third-party cookies, new research finds that savvy publishers are still finding ways to personalize the on-site experience — and sell with data — ethically and effectively. [Here's how they're doing it](. Sponsored by Permutive. Top Stories Publishers and Google [Publishers see mobile traffic spikes from Google Discover]( Just 14 months after launch, the aggregator product, which loads in every new tab launched on a mobile Chrome browser, is now driving more traffic to some sites than Google Search. Publishers are cautiously optimistic. howdy! The Confessions ['Brands don't take our work seriously': Confessions of a travel influencer]( For one LGBTQ travel influencer, managing contracts with brands is like managing his own small business. The problem? As an influencer, he doesn’t get the respect of a small business owner. Sponsored by WoodWing [Marketer’s survey: Does technology always help creative production?]( For creative marketers, do collaborative technology tools make life easier — or do they simply create onerous new hoops to jump through? For a free $5 Starbucks gift card, take this anonymous survey and tell us: In what ways (if any) should your company change its use of technology in the creative production process? Advertisement howdy! Marketing on Platforms [Spotify taps Viacom for content marketing globally]( This publisher-platform deal for custom content might soon become the norm going forward, at least between like-minded brands. Sponsored by Connatix [Digiday Video: How CNN, Vox and Inquisitr are creating and monetizing video]( At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox and Inquisitr what role video plays in their content and monetization strategies. This is what they told us. howdy! The GDPR Impact [To fight Google and Facebook, European publishers try login alliances]( Centralized login alliances are forming between publishers across Europe as media companies look to join forces to battle the duopoly — but rollouts to date have been slow. Advertisement Sponsored by Bridge [WTF is identity resolution?]( Browser cookies are dying and privacy regulations are alive and well, but digital marketers still need to get specific with their targeting. In a new guide, learn about "identity resolution," a tool that some marketers have been using to zero in on individual consumers. howdy! Publishing in the Platform Era [The Wall Street Journal takes aim at social media 'noise' in new ad campaign]( You’d think we know better, but it’s telling that today’s newspapers need to remind us there’s a difference between a meme or an ad we see on Facebook versus a well-sourced news article. howdy! Video Anywhere [Tastemade expands 24-hour TV channel to the UK]( Globally, Tastemade said it reaches 120 million monthly TV viewers via its 24-hour channel. Samsung TV Plus offers the most viewers and revenue. [All Latest Stories]( [Rhone’s Nate Checketts: DTC is a misnomer]( "Guess what? The majority of clothing is still bought in a physical environment." You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](