Safari's new private browsing mode provides a new path around publisher paywalls

The latest version of Apple’s native web browser makes it harder for any publisher with a metered paywall to drive subscriptions. October 15, 2019 The most recent version of Apple’s Safari browser, which began rolling out to users in late September, prevents sites from detecting when Safari visitors have the browser's private browsing mode enabled. Private browsing, like incognito mode, temporarily prevents publishers from reading or writing cookies to a phone or computer, which makes it impossible for a paywall to detect how much content a reader has consumed, thereby rendering the meter useless. Read more below. - Publishers discovered [a new, Apple-shaped hole]( in their metered paywalls. - Democratic presidential candidate [Elizabeth Warren has spurred a conversation]( on platforms’ responsibility in moderating and reviewing advertising content by running a test ad to question Facebook’s own policies. - The Athletic is quickly racking up subscribers, recently crossing the 600,000 mark. [Co-founder Adam Hansmann discusses the business.]( - Publishers are increasingly focused on quality in their email lists. That means taking on the unenviable, some say nearly hopeless, task of [reengaging subscribers who have gone dark](. Other things to know about - The agenda for the Digiday Video Advertising Summit is now live. [See]( what we’ll explore with leaders from AT&T, GoPro, Havas and more over three days of connecting and networking. - Too many marketers are failing to adjust their video ad frequency — [or to search for effective video environments]( — in ways that actually extend reach. The result is that they're paying much more to reach audiences than they should be. Sponsored by Vevo. Top Stories Subscriptions [Safari's new private browsing mode provides a new path around publisher paywalls]( The latest version of Apple’s native web browser makes it harder for any publisher with a metered paywall to drive subscriptions. howdy! ['Crisis of trust': Elizabeth Warren shines new light onto Facebook's advertising business]( Elizabeth Warren has spurred a conversation on Facebook’s role in political advertising by showing consumers how advertising works on the platform and how misinformation can be spread with due to the company’s new policy. Sponsored by Bannerflow [Survey: The future of in-house media buying]( From media buying to creative, in-house marketing is picking up steam. But is in-housing the right way to go, or are marketers taking on too much? You'll get a free $5 Starbucks gift card upon completing the survey. Advertisement howdy! [David Plotz is leaving as Atlas Obscura pivots to 'experiences']( The veteran journalist’s departure from the travel company that celebrates the forgotten and obscure signals Atlas Obscura’s major shift from publisher to travel business. Sponsored by GeoEdge [A publisher’s guide to porn, malware and diet pills: How to fight bad ads]( A new research report finds that porn and other sketchy ads are still sneaking onto reputable sites. Publishers are trying a variety of techniques to block them; some are working better than others. howdy! DIGIDAY+ MEMBER EXCLUSIVE [Digiday Research Report: The state of publisher-platform relations]( For publishers, managing their resource allocation and output on platforms has become a difficult game. Even as more publisher seek to make more money directly, whether through more subscriptions or direct-sold ads, many are still reliant on platforms to build audiences. Advertisement Sponsored by LiveRamp [Webinar: How to grow revenue with first-party authentication]( New browser restrictions have made third-party cookies less accessible, but publishers now have new tools to track on-site behavior. Join the webinar to learn how to improve overall performance even as third-party cookies disappear. howdy! Video Anywhere [Why Axios is skipping original digital video entirely in favor of TV]( After the first season of its HBO show, Axios hired three full-time employees to work on the series, helping to ensure reporters’ story pitches would work as TV segments. howdy! Beyond Ads [Publishers' affiliate businesses are also at risk from browser changes to limit tracking]( Without tracking, the attribution between a publishers’ site and the advertisers’ is harder to measure, meaning publishers could miss out on the commission they’re due. [All Latest Stories]( [The Athletic co-founder Adam Hansmann: ‘We believe there is a $1b company to build here’]( "The segment of sports fans we're targeting are people that really care. That know the difference between just a headline about a story, 'who won the game,' and the true insight about the teams that you really care about." You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](