Why Axios is skipping original digital video entirely in favor of TV

After the first season of its HBO show, Axios hired three full-time employees to work on the series, helping to ensure reporters’ story pitches would work as TV segments. October 14, 2019 Axios has decided to do away with the established model for digital publishers’ video businesses. It is no longer producing editorial videos to distribute primarily on its site or platforms like YouTube and Facebook. Read more below. - After the first season of its HBO show, Axios hired three full-time employees to work on the series, helping to ensure reporters’ story pitches would work as TV segments [in its efforts to scrap its model for digital publishers’ video businesses.]( - Agencies get a bad wrap for the shifty ways they make money from media trading, but advertisers have been doing the same for years. By accepting these unreasonable terms from advertisers, [agencies are contributing to their own undoing.]( - California’s Assembly Bill 5 has set the stage for an epic battle about the future of the gig economy. The 35-article limit imposed by the California law [has some publishers considering ditching their West Coast freelancers, among other fixes.]( - Email publishers like Morning Brew, The Hustle and TheSkimm have all established referral programs that entice subscribers to get their friends to signup to the newsletters. The programs [now account for significant chunks of their email lists’ growth](, offering everything from branded t-shirts and stickers to exclusive content to trips to visit the companies’ offices. Other things to know about - [Reserve]( your spot next to ASOS, Kraft Heinz, L'oréal and more to learn how brands are finding their purpose at the Digiday Brand Summit. The early rate ends today: Don’t miss your chance to secure our best offer on passes. - "Addressable TV" has been little more than an industry buzzword for years. But with the latest advances in technology and automation, it may soon become [truly scalable for the first time](. Sponsored by Cadent. Top Stories Video Anywhere [Why Axios is skipping original digital video entirely in favor of TV]( After the first season of its HBO show, Axios hired three full-time employees to work on the series, helping to ensure reporters’ story pitches would work as TV segments. howdy! media transparency [Advertisers are pushing the limits of how they make money from agencies]( By accepting unreasonable terms from advertisers, agencies are contributing to their own undoing. Sponsored by Kustomer [Guide: Using digital messaging to give customer support the human touch]( Digital messaging is central to human communication, yet most customer support teams sound deeply inhuman on digital platforms. To connect with modern consumers, it's crucial to get conversational through text, email and social — but without getting invasive. Download the guide to learn how. Advertisement howdy! 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