From critic to believer: How Martin Sorrell changed his tune on Google and Facebook

For years, Sorrell was a staunch critic of the two-sided marketplace he felt the duopoly profited from as both allies and rivals to advertising giants such as WPP. October 11, 2019 Martin Sorrell was one of the most vocal critics of Google when he ran WPP. Now, he’s one of the search giant’s most vocal cheerleaders as his S4 Capital venture establishes itself as a business partner to the largest digital companies. Read more below. - As head of WPP, Sir Martin Sorrell was extremely critical of Google and Facebook. Now, as the head of S4, Sorrell is just as talkative, but less likely to call out the duopoly, [choosing instead more nuanced views](. - Publishers and vendors have been going back over their compliance strategies, and more audits are being undertaken to check is all as it should be. Some of these audits are highlighting dodgy practices, [like fraudulent consent strings.]( - Local TV advertising is being automated, [but automating the ad buy is only the first step in the process.]( - In-house ad agencies aren't really a choice anymore: Major marketers, from Procter & Gamble to Anheuser-Busch [now see in-housing as a necessity.]( Other things to know about - Hear from leaders at BuzzFeed, Vox Media, News Corp and more as we dive into how they are tackling their biggest programmatic challenges at the Digiday Programmatic Media Summit. [Register now]( to reserve your spot. - Industry trailblazers like Grubhub, Netflix and rewardStyle got where they are today by personalizing the mobile experience — while still managing to respect user privacy. In a new guide, [learn how to get started down this path](. Sponsored by Button. Top Stories The Programmatic Marketer [From critic to believer: How Martin Sorrell changed his tune on Google and Facebook]( For years, Sorrell was a staunch critic of the two-sided marketplace he felt the duopoly profited from as both allies and rivals to advertising giants such as WPP. howdy! The GDPR Impact [The latest trend in ad tech fraud: Faking GDPR consent strings]( Publishers and vendors have been going back over their compliance strategies, and more audits are being undertaken to check is all as it should be. Some of these audits are highlighting dodgy practices, like fraudulent consent strings. Sponsored by Bannerflow [In-housing in 2020: Fad or the future of marketing?]( Some marketers think in-housing is the wisest next step for media-buying, while others believe it's wrong for their companies. For a free Starbucks gift card, take this quick survey and tell us: How should the in-housing phenomenon develop in 2020? Advertisement howdy! Publishing in the Platform Era [LadBible looks to further shed bro image with revamped women's site Tyla]( “Clients were also really hungry to reach women at scale, we knew there was more we could do to build the brand and make it more clear what we stand for.” Sponsored by LiveRamp [Webinar: Using first-party authentication to grow revenue]( New browser restrictions have made third-party cookies less accessible, but publishers now have new tools to track on-site behavior. Join the webinar to learn how to improve overall performance even as third-party cookies disappear. howdy! Subscriptions [Publishers pour money into paid marketing for their subscription products]( Through the first nine months of this year, the amount of money publishers are spending on Facebook to drive subscriptions is up more than 150% compared to 2018. Advertisement Sponsored by Cadent [Addressable TV is finally becoming more than just a buzzword]( Manually-run addressable TV campaigns have been known to collapse under the weight of their own complexity. But as technology and automation tools improve, addressable TV may soon become truly scalable for the first time. howdy! DIGIDAY+ MEMBER EXCLUSIVE [The Rundown: Media consolidation wave is an effort to outlast, not outrun the industry]( In this week’s Rundown: Digital media’s consolidation period is on, and the key seems to be less about winning, but more about simply surviving. Meanwhile, agencies are also worrying about survival, especially when it comes to landing prized, hip direct-to-consumer clients. Their strategy: Convince those brands they’re just like them. howdy! 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