Snapchat is becoming an outlet for video ad budgets

Snap is going to start offering longer video slots to advertisers as it looks to bring its ads more in line with its major competitors. September 25, 2019 Snap is going to start offering longer video slots to advertisers as it looks to bring its ads more in line with its major competitors. It's found its way on to more of those media plans, and in some cases can account for 20% of paid social budgets. Read more below. - More advertisers are using money they would have spent on Facebook and Instagram [to buy video ads on Snapchat](in the U.K. - From Advertising Week: On Tuesday, [the SEC charged Comscore and former CEO Serge Matta with fraud](, estimating that the company overstated its revenue by $50 million. - [The rise of free, ad-supported streaming TV services]( is nearing an inflection point. Once content to carry the same content as their competitors, these services -- which include Viacom’s Pluto TV, Xumo, Roku’s Roku Channel, Samsung TV Plus and Amazon’s IMDb TV -- are beginning to ask for more of the publishers providing them with 24/7 streaming channels - From Digiday magazine: [CBD has become the new cure-all]( for everything. Other things to know about - Yesterday we announced the shortlist for this year’s Digiday Worklife Awards. Congratulations to Financial Times, HP Inc., Critical Mass and the rest of the finalists. See the full list [here](. - In a wide-ranging new research report, hundreds of publishers shared their thoughts about their CMS platforms. They repeatedly said that customization, flexibility, and innovative features [were sorely lacking](. Sponsored by Chorus by Vox Media. Top Stories Marketing on Snapchat [Snapchat is becoming an outlet for video ad budgets]( Snap is going to start offering longer video slots to advertisers as it looks to bring its ads more in line with its major competitors. howdy! Advertising Week 2019 [Advertising Week Briefing: Comscore gets charged with fraud, DTC learns about TV]( On Tuesday, the SEC charged Comscore and former CEO Serge Matta with fraud, estimating that the company overstated its revenue by $50 million. Sponsored by acuityads [Survey: How does culture factor into your ad targeting?]( Is audience culture an important factor in your ad targeting? What does "culture" even mean? For a $5 Starbucks gift card, take this survey and let us know. Advertisement howdy! Advertising Week 2019 ['Justify it through data': How brands can work with esports]( As advertisers are trying to figure out how to best tap into that burgeoning consumer base, the Twitch Esports Summit at Advertising Week identified one of the biggest problems with the industry: its massive global scale. Sponsored by Criteo [Marketer’s guide: How to get personal without getting creepy]( Hyper-personalization goes a step further than hyper-targeting, incorporating factors like timing and frequency to create an ad experience that's actually welcome. In a new guide, learn how to reach consumers without hitting them with the creep factor. howdy! [Financial Times, HP Inc. and Critical Mass lead the Digiday Worklife Awards nominees]( Financial Times, HP Inc., Critical Mass and more are nominees for the Digiday Worklife Awards, which recognize media and marketing’s top employers and the values that make them unique. Advertisement Sponsored by FreeWheel [With video ads, publishers are flying blind without a revenue strategy]( Turning video inventory into actual revenue is a lot harder than most publishers realize — and most of them could be doing a much better job of it. The keys are operational ease, access to premium demand, and a mastery of technology. howdy! DIGIDAY+ MEMBER EXCLUSIVE [Tidying religion: How a growing interest in minimalism has spawned media empires]( Tidying up, has in short, gone big. People are more anxious than ever before, and more cognizant of the impact they’re having on the spaces and the environments around them. The Internet has made space-envy real: Instagram makes it easy to voyeuristically gaze on other people’s homes and marvel at how organized and neat they are. And all of this is aided by the explosion in bloggers specializing in organizing from Dave Bruno to Tammy Strobel. howdy! Video Anywhere ['It's found money': YouTube stars look for ways to expand to Facebook]( Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. [All Latest Stories]( [Slate president Charlie Kammerer on podcast ad revenue climbing to half of revenue]( Slate makes money from its podcast beyond advertising, using members-only episodes to drive consumer revenue in its Slate Plus program, which boasts 60,000 members. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](