'The math is wrong': Publishers grumble about Google's ad targeting research

While publishers generally agree that Apple’s anti-tracking policy has cost them serious revenue, several major publishers have also stressed that Google has taken their revenue losses out of context to further its own cause. September 03, 2019 On Aug. 22, Google released a string of blog posts relating to its plans around tightening data privacy. Among them was a set of research results conducted using data from 500 global publishers that run programmatic ads via Google Ad Manager. The results stated that when cookies aren't used for ad targeting, publishers lose an average 52% of programmatic ad revenue, while for news publishers that’s even higher at 62%, according to Google. Read more below. - Google's recent research which stated publishers are losing over 50% of revenue as a direct result of third-party cookies being blocked for ad targeting purposes, [hasn't gone down well](with all publishers, with some stating it is misleading. - TikTok has been [sending a weekly email newsletter](to a select number of media companies that previews the trending hashtags that the platform plans to promote on its Discover tab over the following week. - "There’s an overall perspective that should be applied to things we decide to turn a blind eye to and that comes with maturity": For the latest in our Confessions series, we [spoke to a procurement director]( about the reality of allowing agency rebates. Other things to know about - USA Today Network chief product officer Kris Barton will join Digiday president and editor-in-chief Brian Morrissey for a live recording of the Digiday Podcast at our next Digiday+ member event. [Subscribe]( now to RSVP for this exclusive evening in New York City on Sept. 10. - Influencers are the lifeblood of many affiliate marketing programs. Marketers need to know how seek out the right partners — and how to formulate compelling offers to [get them on board](. Sponsored by Tune. Top Stories The Programmatic Publisher ['The math is wrong': Publishers grumble about Google's ad targeting research]( While publishers generally agree that Apple’s anti-tracking policy has cost them serious revenue, several major publishers have also stressed that Google has taken their revenue losses out of context to further its own cause. howdy! Publishing in the Platform Era [TikTok courts publishers with weekly newsletter previewing trending hashtags]( Each Thursday TikTok sends a select group of media companies a newsletter briefing them on the following week’s trending hashtags. 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