'A growing ecosystem': With new partner directory, Amazon signals maturity of its ad business

Earlier this week, Amazon Advertising released a new directory of managed-service providers and tools to help marketers in the U.S. using its ad platform. Much like the advertising duopoly of Google and Facebook before it, which both released directories of preferred service providers as their advertising businesses grew, Amazon is looking to help brands figure out who to work with to understand its ad business.  August 23, 2019 Earlier this week, Amazon Advertising released a new directory of managed-service providers and tools to help marketers in the U.S. using its ad platform. Much like the advertising duopoly of Google and Facebook before it, which both released directories of preferred service providers as their advertising businesses grew, Amazon is looking to help brands figure out who to work with to understand its ad business. Read more below. - [Amazon's advertising platform continues to grow]( while it's looking to help brands figure out who to work with to understand its ad business. - [Digiday spoke to Financial Times CEO John Ridding and Business of Fashion CEO Imran Amed]( about the potential to work together to grow their fashion and luxury presence in China, commercial potential around events collaboration and whether the minority stake could ever become a controlling one. - As commerce has grown from a stream of incremental revenue into a lifeline for some media companies, [some publishers have begun overhauling the way those pages work.]( Other things to know about - Today is the last chance to showcase your company through the Digiday Worklife Awards. [Enter now]( to show why your culture is the most innovative, collaborative and more. - We want to know: How are publishers balancing their revenue streams and using technology in the age of paywalls? [Take the survey here]( and you'll receive a $5 Starbucks gift card upon completion. Sponsored by Blaize Top Stories The Amazon Effect ['A growing ecosystem': With new partner directory, Amazon signals maturity of its ad business]( Earlier this week, Amazon Advertising released a new directory of managed-service providers and tools to help marketers in the U.S. using its ad platform. Much like the advertising duopoly of Google and Facebook before it, which both released directories of preferred service providers as their advertising businesses grew, Amazon is looking to help brands figure out who to work with to understand its ad business.  howdy! Subscriptions [The Financial Times' John Ridding and BoF’s Imran Amed on future collaborations]( Digiday spoke to Financial Times CEO John Ridding and Business of Fashion CEO Imran Amed about the potential to work together to grow their fashion and luxury presence in China, commercial potential around events collaboration and whether the minority stake could ever become a controlling one. Sponsored by Chorus [Survey: How does your company manage its content?]( We want to know more about the tools your company is using to post and update content online (aka your CMS). In this short survey, we'll explore how those tools are performing, and how they could work better. You’ll get a $5 Starbucks gift card upon completion. Advertisement howdy! The GDPR Impact [Google proposes tighter standards around data collected for digital ads]( Google has released a set of proposals for how users should be given greater understanding and control over how their data is used for advertising purposes. It has called on publishers, advertisers and vendors to give their feedback on its suggestions. Sponsored by pantheon [How to keep website launches on time and on budget]( Countless marketing initiatives revolve around the launch of a new website, yet sites constantly launch late and over budget. From technology to organizational structure, teams need to know the best tactics for keeping these launches on track. howdy! Internal Organization [Why insurance startup Lemonade built an in-house creative agency]( Lemonade is adding an in-house creative team to help grow its marketing beyond digital to more traditional marketing channels. Advertisement Sponsored by Kustomer [How to use personal messaging channels in your customer service strategy]( People communicate across myriad digital messaging platforms — and they often have a favorite one, whether that's email, live chat, Facebook Messenger or Twitter. Customer service teems need a strategy in place to talk to customers on their preferred channels. howdy! The Confessions ['I have to fight to do my job': Confessions of a copywriter]( In the latest edition of Confessions, we speak to a copywriter at a creative agency who believes their role has been diminished while, at the same time, the role of the art director has been elevated. howdy! The GDPR Impact [Google to join IAB's revamped GDPR framework by next March]( The second version of the IAB’s GDPR framework has been finalized, and Google had confirmed its deadline for integration. The new version has been focused around ensuring users are better informed about what they’re consenting to, and publisher are granted stricter controls over how vendors use their audience data for ad targeting purposes. 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