Amazon offered vendors 'Amazon's Choice' labels in return for ad spending and lower prices

Amazon has previously offered vendors the ability to bid on the Amazon’s Choice badge by lowering prices, increasing profitability per sale for Amazon and increasing marketing spend, according to sources who received the pitch from the company. August 16, 2019 Amazon has previously offered vendors the ability to bid on the Amazon’s Choice badge by lowering prices, increasing profitability per sale for Amazon and increasing marketing spend, according to sources who received the pitch from the company. Learn more in today's top stories. - While Amazon didn’t set up an outright pay-to-play system for its coveted Amazon’s Choice badge, which increases visibility and conversion rates for product listings that receive the tag, [it did set up an internal process that could be seen as manipulating the Amazon’s Choice system](. This week, two senators called on Jeff Bezos to explain how Amazon’s Choice products were selected for a recommendation. - Normally, platforms count a view within the first few seconds of a video beginning to play. Here's [a breakdown of how long](a video needs to play on platforms, including Snapchat, YouTube, IGTV, Pinterest and Reddit, before it counts as a view. - Google’s proposed privacy-safe attribution product replacement -- Ads Data Hub -- remains in beta and still has teething issues. But a year on, agencies [have started to either make ADH work for them or have sought alternatives](, according to ad executives. Other things to know about - Join A&E Networks, Turner, Newsweek and more at the Digiday Publishing Summit as we dive into audience models, balancing advertising versus subscription and strengthening brands. Learn more and see the full list of attendees [here](. - Mobile gaming advertisers tend to be gaming brands — and only gaming brands. That may be because traditional marketers still hold outdated conceptions about who mobile gamers [actually are](. Top Stories The Amazon Effect [Amazon offered vendors 'Amazon's Choice' labels in return for ad spending and lower prices]( Amazon has previously offered vendors the ability to bid on the Amazon’s Choice badge by lowering prices, increasing profitability per sale for Amazon and increasing marketing spend, according to sources who received the pitch from the company. howdy! The GDPR Impact [A year in: How agencies have adapted to a world without Google’s DoubleClick ID]( “We haven’t cracked all the challenges transitioning from a world of unencumbered access to log-file data to a moderated Ads Data Hub. But we are making progress.” Sponsored by Twitter [What Twitter’s gaming audience means for marketers]( Twitter's gaming influencers are starting to talk about more than just gaming — and more marketers are paying attention. Advertisement howdy! [Inside Sky's pitch for addressable TV budgets]( Sky wants to be able to serve targeted ads during linear broadcasts to 60% of the U.K. by 2021. Sponsored by Impact [How partnerships can drive growth — and competitive advantage]( According to original research commissioned by Impact, enterprise marketers say they need to master technology to make their partner programs work. howdy! Marketing on Platforms [Lee Jeans is doubling its digital advertising budget]( As Lee Jeans retools its relationships with influencers to be more holistic rather than focusing solely on their social channels, the company is doubling its digital budget. Advertisement Sponsored by attentive [Webinar: ‘Tis the season: Mobile messaging strategies for your best holiday ever]( Holiday shopping is expected to surge on mobile this year. This holiday season more than ever, marketers need innovative strategies to engage on-the-go consumers. Sponsored by Attentive howdy! Subscriptions [How The Times of London increased digital subscribers 19% in a year]( The subscription publisher has undertaken a year-long project understanding how decisions editors make impact the reader, in order to drive retention. howdy! Video Anywhere [‘It’s a continuous investment’: Kellogg’s shifts sports-related ad spending to esports]( Every campaign for certain Kellogg’s-owned brands like Pringles will have esports on its media plan. [All Latest Stories]( Brands in Culture [Hint’s Kara Goldin: ‘It’s not all about Facebook’]( On this week's episode of Making Marketing, Shareen Pathak sits down with Hint founder and CEO, Kara Goldin, to discuss turning a product into a company, avoiding too much reliance on a single platform and expanding the brand into new categories. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](