WPP and Omnicom take a stand against Accenture-led audits

WPP CEO says the holding group feels more comfortable working with auditors which don’t have conflicts of interest. August 12, 2019 From Amazon's latest attempt to make publisher content work on its platform to incoming GroupM CEO Christian Juhl revealing the importance of client audits, take a look at Monday's top stories. See more below. - WPP and Omnicom appear [to have found ways to avoid]( having to trust Accenture’s agency division Accenture Interactive to objectively audit their media and in doing so shape the strategy for their own attempts to win lucrative media budgets. - "We need to be very careful that we have assurances": Christian Juhl, incoming GroupM CEO [discusses the importance of client audits]( being conducted by neutral third parties, along with why WPP won't buy a data company, the in-housing trend, and his plans for GroupM. - Amazon's latest attempt to fit publisher content into its platform -- invite-only program Onsite Associates -- [is showing promise]( for participants. But some publishers regard the product as a step down a dangerous path, toward a place where customers become accustomed to getting recommendations from Amazon, rather than publishers’ sites. Other things to know about - Hear from Paul Dolan, CEO, Varick, as he dives into how they are modernizing their media buying strategy with an eye towards brand safety at the [Digiday Media Buying Summit](. - Brands, marketers, agencies and publishers rely heavily on creative assets. We’d like to know more about your [company’s creative collaboration process](. Sponsored by Hightail Top Stories Transparency [WPP and Omnicom take a stand against Accenture-led audits]( WPP CEO says the holding group feels more comfortable working with auditors which don’t have conflicts of interest. howdy! ['A variety of different compensation models': Incoming GroupM CEO Christian Juhl on the future of media agencies]( Christian Juhl will take over WPP’s GroupM in October. Digiday caught up with the soon-to-be global CEO about what his plans are, what he wants to bring over from Essence and his take in the current in-housing trend. 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The GDPR Impact [Data privacy-first advertising is here: Here are the winners and losers]( We’re moving toward a more data-privacy first advertising environment, and a side effect will be that commercially available data will become less abundant in the year to come. Here’s a look at the winners and losers of that new reality. [All Latest Stories]( Agency Culture [Accenture’s Amy Fuller: ‘Talent branding is the least developed of the marketing disciplines’]( On this week's episode of Making Marketing, Shareen Pathak sits down with Accenture CMO, Amy Fuller to dig deep into what she's working on at Accenture, and get her opinions on some of the larger trends in the marketing industry. The two discuss the talent branding branch of Accenture, the evolution of B2B marketing and the impact of the Droga5 acquisition. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). 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