'Views for the sake of views are vanity': With Facebook video views dwindling, NowThis is betting on quality over quantity

Instead of creating different content for the many platforms it uses, NowThis is now focused on creating original series that can easily be distributed across many at the same time. July 08, 2019 Hope you had a Fourth of July weekend full of friends, family and lots of time outdoors. We're back to our regularly scheduled programming with stories including the following: how NowThis has pivoted to focusing on videos that are quality over quantity and why marketers are ghosting agencies. Read more below. - Instead of creating different content for the many platforms it uses, [NowThis is now focused on creating original series]( that can easily be distributed across many at the same time. - TikTok has faced a myriad of brand safety issues. One concern stems from the fact TikTok -- owned by ByteDance a Chinese tech company -- could be used for data surveillance and censorship by the Chinese government. But marketers [continue to experiment with the platform](. - Putting agencies through multiple rounds is expensive, with agency employees spending hours on the pitch and content creation as well as travel for meetings. [But some clients are ghosting agencies after a pitch process]( leaving it unclear if a piece of business was ever awarded. Other things to know about - Leaders from Disney, The New York Times, Politico and more will be in attendance at the Digiday Publishing Summit to discuss how they are finding harmony in today's climate. [Reserve your spot now]( to join them. Top Stories Publishing in the Platform Era ['Views for the sake of views are vanity': With Facebook video views dwindling, NowThis is betting on quality over quantity]( Instead of creating different content for the many platforms it uses, NowThis is now focused on creating original series that can easily be distributed across many at the same time. howdy! Marketing on Platforms [TikTok's mounting privacy issues are unlikely to hurt its ad business]( TikTok has faced a myriad of brand safety issues. In February, the Federal Trade Commission fined Musical.ly, which ByteDance merged with TikTok in 2018, $5.7 million for illegally collecting personal information of children. Sponsored by Permutive [Data matters: The state of the publisher industry]( As regulators and browsers increasingly crackdown on unnecessary cookie usage, audience data becomes a key battleground as publishers fight for audience and advertising dollars. It’s crucial to know where success lies and what’s blocking it. Advertisement howdy! DIGIDAY+ MEMBER EXCLUSIVE [WTF is TV ad caching constraint?]( For addressable TV advertising to take off, the method by which addressable TV ads are stored will need an upgrade. Sponsored by Criteo [WTF is hyper-personalization?]( “Hyper-targeting” and “hyper-personalization” aren’t synonymous. Clumsy hyper-targeting can overwhelm and alienate consumers. But hyper-personalized display campaigns incorporate crucial, often-overlooked factors such as timing, frequency and more. Click here to learn: WTF Is hyper-personalization? howdy! Duopoly [Guide to European regulators’ war with the tech platforms]( Last week the U.K. competition authority began three probes into Facebook, Google and Amazon over anti-competitive behavior, continuing the long-term battle European regulators have fought against the tech platforms. Here’s a look at the latest 2019 developments. Advertisement Sponsored by Braze [Harnessing creativity and technology with next-generation email]( In order to be heard, email marketers need to listen for revealed preferences while also respecting explicit user opt-ins – and sounding human. Learn more about a new study on consumer perception of brand humanity here. howdy! The GDPR Impact [UK regulator ICO is set to play cookie cop for the digital ad industry]( The ICO wants to bust any misunderstandings around how and where cookies can be used in advertising and other online services. howdy! The GDPR Impact [‘It’s a balancing act’: Media buyers want contextual targeting features to evolve further]( “We’re looking to the future, and context is becoming a more important currency. The assumption is that contextual targeting will become increasingly important in a world where user-level data has been reduced.” [All Latest Stories]( [Newsy’s Blake Sabatinelli: Consolidation is coming to streaming video]( On this episode of The Digiday Podcast, editor-in-chief Brian Morrissey sits down with Newsy CEO, Blake Sabatinelli to discuss the transition from digital to TV, what it means to be "anti-partisan" and why he believes that consolidation is inevitable in the growing world of streaming platforms. 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