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With MTV's growth as guide, Complex targets international expansion

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Mon, Jun 17, 2019 10:05 AM

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Complex, which is reportedly on pace for $200 million in revenue, is looking for growth across inter

Complex, which is reportedly on pace for $200 million in revenue, is looking for growth across international waters and new business areas such as commerce and events. June 17, 2019 It seems like we were just at Cannes Lions, but it snuck up again. This week marks 2019's Cannes Lions where we'll be on-site covering the ins and outs of media and advertising's biggest festival. In the meantime, read our cover story on why no industry is safe in Cannes and how TikTok’s presentations and meetings at Cannes will be on marketing trends with the “next generation.” - In our Digiday magazine cover story, beneath the glitz and glamour of Cannes, there is one inescapable truth: [Everyone in media and marketing is under threat.]( - Complex Networks is looking across international waters as the digital video giant charts its next stage of growth. Over the next 12 months, [international expansion is a key focus area for Complex Networks.]( - Unlike Snapchat with its Ferris wheel, [TikTok is going a little less flashy at Cannes.]( Other things to know about - This year's Digiday Worklife Awards categories have been announced. View the full list [here]( to learn about new additions including Most Engaged Employees, Best Employer for Parents and Most Committed to Work-Life Balance. - We would like to know more about your paid search advertising programs and the tools you use to manage those programs. Upon completion of this survey, you will receive [a $5 Starbucks gift card and the full report.]( Sponsored by Kenshoo. Top Stories Video Anywhere [With MTV's growth as guide, Complex targets international expansion]( Complex, which is reportedly on pace for $200 million in revenue, is looking for growth across international waters and new business areas such as commerce and events. DIGIDAY+ MEMBER EXCLUSIVE [What data privacy regulation pressure on Google means for ad tech]( Media and advertising executives are divided on what knock-on effect that may have to the rest of the market should Google’s products become increasingly data-privacy watertight . Sponsored by Unruly [Browser updates and outdated KPIs: Why silence is golden in video]( It’s a tense time for publishers. On average, desktop traffic is declining in favor of mobile. In the US, 63 percent of online traffic comes from smartphones and tablets, which means that desktop display traffic, currently sold via direct sales team and SSPs, is also declining. Advertisement Cannes 2019 [Cannes Briefing: The storylines that will dominate the conversation at Cannes this year]( The rosé will be flowing, but there are also many serious topics — from industries under siege to consolidation — on the menu at this year’s Cannes Lions. Sponsored by Vevo [The video star will never die: Music videos come home to TV]( Music video never died. Just look at the past decade: From Anaconda to Bad Blood to Despacito, the format has perpetually captured the public imagination while creating digital ad revenue, propelling album sales and song downloads and driving subscriptions to streaming services. Modern Retail [Walgreens is revamping its private-label category to drive purchases]( Over the past three years, Walgreens has been culling the number of products it has been carrying under its private label brands, placing a greater emphasis on categories like health and beauty care, while at the same time creating new brands around certain categories to help them stand out more. Advertisement Sponsored by vizrt [Reinventing the way traditional media organizations master digital content]( In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. Beyond Ads [Droga5 Chairman David Droga: ‘I Want to Stay Relevant’]( With Droga5 bought by Accenture, its founder doesn’t plan on stopping. Subscriptions [Inside Schibsted’s goal to reach $115m in reader revenue by 2020]( Across the group, Schibsted has 1.3 million subscribers, 800,000 of which are digital. This accounts for roughly 40% of Schibsted Media’s revenue. [All Latest Stories]( DTC Era [Vuori founder Joe Kudla: You don’t want a VC running your business]( "If you go straight to the VC community pre-revenue, they’re going to dictate terms often terms." You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](

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