The 2020 meme election: How memes became a mainstream tool in politics

Memes have become a mainstream tool for political campaigning, used by supporters and opponents (and sometimes campaigns themselves) to convey information with humor. June 05, 2019 Welcome to today's Digiday Daily. Here are some of our top stories, from The Economist exploring how video can drive subscriptions to Ikea taking its print catalog to Pinterest. - The Economist is starting to explore what role video can play in converting prospects into subscribers, as well as how it can improve retention rates. [In September, it will release its first YouTube series.]( - From Digiday magazine: [Memes]( have become a mainstream tool for political campaigning, used by supporters and opponents (and sometimes campaigns themselves) to convey information with humor. - Startup brands may be getting into the physical catalog business, but Ikea -- known for its thick 200-plus-page catalogs -- [is now integrating its print magazines into Pinterest.]( Other things to know about - [Sign up]( for the Digiday Video Briefing, a weekly newsletter produced by senior reporter Sahil Patel, for an exclusive, inside look at what’s actually happening in the video industry. - Learn [how marketers can meld first-party and paid media data with human ingenuity.Â](Download the guide: WTF is marketing intelligence? Sponsored by MiQ. Top Stories Marketing on Platforms [The 2020 meme election: How memes became a mainstream tool in politics]( Memes have become a mainstream tool for political campaigning, used by supporters and opponents (and sometimes campaigns themselves) to convey information with humor. Video Anywhere [Mobile-only: Quibi will be exclusively mobile, dropping early plans for TV apps]( Quibi is going to be a “mobile-only” subscription streaming service, which is impacting everything down to the type of production shots being used by creators. Sponsored by Akamai [Webinar: Understanding the impact of speed on digital revenue]( On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites. Advertisement Retail Briefing [Ikea is transitioning its print catalog to Pinterest]( While startups brands shift their marketing spend to physical catalogs to break out of crowded digital platforms, Ikea is taking its print catalog to Pinterest. With a shoppable catalog built into Pinterest boards, Ikea hopes to drive both awareness and conversions. Sponsored by GeoEdge [Survey: How are publishers fighting bad ads?]( The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card. Cannes 2019 ['They have a frugal mentality': How Amazon pitches advertisers at Cannes]( Amazon’s advertising team will once again court marketers at Cannes using small hotel room meetings. The has eschewed the beach and party approach that Google and Facebook haven taken, instead using an approach more in line with its culture. Advertisement Sponsored by Marin Software [Developing a successful advertising strategy with Instagram Stories]( Social media users can’t get enough of Instagram Stories — and brands have taken notice. In this webinar, we’ll discuss how businesses can better leverage Instagram for customer acquisition and retention. DTC Era [How Food52 is building out its direct-to-consumer brand using reader feedback]( Food52’s strategy is to use the data on what items already sell well through its website and what white spaces exist to determine what products it will launch next, and then use customer feedback to add personal touches. The Programmatic Marketer ['A fragmented, partial view': MullenLowe Mediahub president Sean Corcoran on attribution woes]( As attribution becomes more difficult, marketers are working with a partial view of consumer behavior, said Mullenlowe Mediahub Global’s U.S. president Sean Corcoran. [All Latest Stories]( Subscriptions ["It's a lot easier understood than done. It takes a long time to build the technology, technique, the expertise and build a relationship with readers to get them into a subscriber relationship."]( On this week's Digiday Podcast, Glashow talks about the opportunity to program for Quibi, why Go90 didn’t work and more. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](