Bayer saved at least $10 million after taking programmatic in-house

Bayer’s spending programmatic and social ads are on the verge of surpassing the amount of money it spends on TV ads. May 31, 2019 Welcome to today's Digiday Daily. Here are some of our top stories, from how Bayer bringing programmatic buying in-house has massively reduced costs to Target's pitch deck to advertisers. - Two years after Bayer began to bring programmatic buying in-house, the pharmaceutical marketer isn't looking back. After stripping out the GroupM agency in the past year, [Bayer was able to reduce its programmatic buying costs by $10 to $11 million.]( - As Amazon has shifted the burden of controlling counterfeits and unauthorized sellers on its marketplace to brand owners, a secondary role has cropped up around the industry: [IP watchdogs.]( - Target's pitch deck to advertisers [showcases its advertising options, its first-party data and brand safety]( in advertising with the retailer. Other things to know about - The early deadline for the Digiday Technology Awards is next Friday, June 7. [Enter now]( to showcase your technology as the best in media and marketing and join past winners including Adobe, Chartbeat and Piano. - Join Facebook’s Product Growth Manager, Jameel Haralson, and Marin Software’s Senior Product Marketing Manager, Farah Shalwani on Thursday, June 20 at 10 am PT /1 pm ET to learn [how digital advertisers can maximize customer engagement using the Instagram Stories ad format.](Sponsored by Marin Software. Top Stories The Programmatic Marketer [Bayer saved at least $10 million after taking programmatic in-house]( Bayer’s spending programmatic and social ads are on the verge of surpassing the amount of money it spends on TV ads. The Programmatic Marketer ['Point of differentiation': Agencies are having tougher negotiations with ad tech vendors]( As much as SSPs are in the business of making money for publishers, they also must build trust with advertisers. Sponsored by Jumpshot [What brands need to know about buying third-party ecommerce data]( Online shopping used to be simple but in today’s online retail landscape, things have changed. Conclusions must be backed by data — but it’s up to brands to discover for themselves just which data sources to trust. Sponsored by Jumpshot. Advertisement Beyond Ads [Refinery29 continues European expansion with a lighter footprint]( “We’re greater than the sum of our parts, that’s the ambition. We’re building a fast-growth and audience-focused and sustainable, scalable model for international, that’s central to the business.” Sponsored by Akamai [Webinar: How website speed can impact digital revenue]( On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites. Store of the Future [Why Dollar General is bringing more logistics capabilities in-house]( Dollar General is bring more of its logistics capabilities in-house to better serve its unique store footprint, as well as to fulfill its ambitions in becoming more of a perishable grocer. Advertisement Sponsored by GeoEdge [Survey: How are publishers fighting bad ads?]( The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card. Store of the Future ['There was almost a bit of arrogance': Why Topshop failed in the US]( When Topshop announced last week that it was filing for bankruptcy in the U.S. and liquidating all U.S. stores, it should not have come as a surprise. Marketing on Platforms [Marketers are using content marketing to build communities]( Marketers like Netflix, Suntrust and Under Armour are using content marketing to build out communities. The marketers are then using the communities to learn more about what their consumers want. [All Latest Stories]( Video Anywhere [Awesomeness’ Rebecca Glashow: Go90 didn’t have a clear identity as Quibi does]( On this week's Digiday Podcast, Glashow talks about the opportunity to program for Quibi, why Go90 didn’t work and more. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](