Consumer lifestyle publishers are trying their hands at B2B publishing

[Digiday Daily] For Digiday+ members: Over the past several weeks, several lifestyle titles, including Vogue, Architectural Digest and Food & Wine, [have launched -- or announced plans to launch -- business-focused editorial products aimed at professionals in the areas their titles cover.]( For the latest edition of our [Confessions series](, we spoke to an agency veteran in their mid-30s who suffered two burnouts of their own while working in the industry. As more households can be targeted with ads on linear TV, [ad buyers want more TV inventory to be available for addressable campaigns.]( For Digiday+ members: [Instagram is now the most powerful platform middleman for brands after its addition of in-app purchasing](, and brands will now have to decide whether to embrace their new internet overlord or try to keep a safe distance. On this week's episode of [Making Marketing](, Deloitte Digital's Alicia Hatch discussed the pressures on today's CMO, why Deloitte believes in having skin in the game, and why in-house doesn't scare her. Yesterday we announced the shortlist for the Digiday Content Marketing Awards. Congratulations to Airbnb, Nike, Kellogg's and the rest of the finalists. Check out the full list [here](.   [Consumer lifestyle publishers are trying their hands at B2B publishing]( Max Willens Vogue, Food & Wine and Architectural Digest are hoping content and services designed to spur professional development can drive consumer revenue. [Confessions of an agency thirtysomething: 'We act as machines']( Shareen Pathak “I wasn't aware it was happening to me. I felt permanently wired. I was very jumpy. Anything gave me a fright. My anxiety was through the roof.”   [The pivot from traffic to audience: How early adopters lead change]( Sponsored Content PubPlus Across every industry, data is changing the way we work -- and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored by PubPlus. [Agency ad buyers say there isn't enough addressable TV inventory]( Tim Peterson As more households can be targeted with ads on linear TV, ad buyers want more TV inventory to be available for addressable campaigns. [The Rundown: Instagram's buy option highlights its hold over DTC brands]( Digiday Editors Instagram is now the most powerful platform middleman for brands with its addition of in-app purchasing. [How data regulation can make ads less annoying]( Sponsored Content Dstillery Talk to anyone outside of the advertising industry and you'll likely hear the same gripes about digital ads. Maybe they already bought an engagement ring, but keep seeing ads from jewelry stores. Or they're watching a show on Hulu and see the same ads play over and over. Those who aren't a part of the ad world don't understand that these problems are often the result of inefficient retargeting. Sponsored by Dstillery. [Data-driven and customer-focused: A pivotal moment for TV]( Sponsored Content Cadent TV is still incredibly effective at achieving broad awareness. That level of awareness isn't going anywhere, but TV is evolving and changing how marketers think about their customers' path to purchase. The catalyst is Addressable TV, which is changing the landscape for marketers, consumers and media owners. Sponsored by Cadent.     [Events Title]   Shortlist Announcement: March 21, 2019 [Digiday Media Awards Europe](   March 21, 2019 [Digiday Retail Forum: Direct-to-Consumer]( New York, NY   Early Deadline: March 22, 2019 [Digiday Publishing Awards](     [ALL EVENTS](     You received this email because you’re a member of the Digiday community [Digiday Media]( 1 Liberty Plaza New York, Ny 10006 [Change your email preferences or unsubscribe]( [Forward this email]( to a friend Did someone forward this to you? [Subscribe here](. ` [Unsubscribe from all Digiday emails](