Snapchat ramps up UK pitch, but ad buyers remain unconvinced

[Digiday Daily] [Snapchat]( rode a wave from excitement to skepticism toward its ads in the U.K. over the last year. For Digiday+ members: Producers hoping to continue selling TV shows to Netflix should prepare for a future where those deals only run for two or three seasons max, [before Netflix pulls the plug on the program.]( [TikTok](, the short-form video app owned by Chinese tech company Bytedance, has been on a charm offensive to video creators, and it's working. [Instagram's new checkout feature]( means a whole new way to shop on Instagram. [Amazon is growing the reach of exclusive wellness brand Choice](through a tie-up with digital health maintenance startup One Drop. There is only one week left to join BuzzFeed, Hearst, Reddit and more at the Digiday Publishing Summit in Vail, Colorado from March 27-29. [Reserve]( your spot next to these top publishers here.   [Snapchat ramps up UK pitch, but ad buyers remain unconvinced]( Seb Joseph Snapchat rode a wave from excitement to skepticism toward its ads in the U.K. over the last year. [Video Briefing: How Netflix is reshaping TV show economics]( Sahil Patel It used to be that a TV show needed to get to 100 episodes for producers to see real profit. In most cases, Netflix wants less than half that output.   [How data regulation can make ads less annoying]( Sponsored Content Dstillery Talk to anyone outside of the advertising industry and you'll likely hear the same gripes about digital ads. Maybe they already bought an engagement ring, but keep seeing ads from jewelry stores. Or they're watching a show on Hulu and see the same ads play over and over. Those who aren't a part of the ad world don't understand that these problems are often the result of inefficient retargeting. Sponsored by Dstillery. ['They value what we think': TikTok launches a charm offensive for video creators]( Kerry Flynn Several video creators, who have worked across other social apps, said TikTok's team has been helpful and supportive. ['A second landing page': Checkout feature forces brands to rethink Instagram reliance]( Anna Hensel Instagram’s new checkout feature is forcing direct-to-consumer companies to think more deeply about how reliant they want to be on the platform. [Data-driven and customer-focused: A pivotal moment for TV]( Sponsored Content Cadent TV is still incredibly effective at achieving broad awareness. That level of awareness isn't going anywhere, but TV is evolving and changing how marketers think about their customers' path to purchase. The catalyst is Addressable TV, which is changing the landscape for marketers, consumers and media owners. Sponsored by Cadent. [Optimizing the multitasking customer journey]( Sponsored Content Namogoo The online shopping experience is constantly evolving, with new technologies constantly impacting the customer journey. Hear from more than 1,300 online shoppers to better understand their habits and behaviors, including what factors most influence them to embrace -- or abandon -- their online shopping experience. Sponsored by Namogoo.     [Events Title]   Shortlist Announcement: March 20, 2019 [Digiday Content Marketing Awards](   Shortlist Announcement: March 21, 2019 [Digiday Media Awards Europe](   March 21, 2019 [Digiday Retail Forum: Direct-to-Consumer]( New York, NY     [ALL EVENTS](     You received this email because you’re a member of the Digiday community [Digiday Media]( 1 Liberty Plaza New York, Ny 10006 [Change your email preferences or unsubscribe]( [Forward this email]( to a friend Did someone forward this to you? [Subscribe here](. ` [Unsubscribe from all Digiday emails](