CES Briefing: Reddit uses meetings with agencies and brands to make a run at the duopoly

[Digiday Daily] [Advertisers are more interested in working with Reddit]( in hopes of creating more competition for Facebook and Google, and Reddit recognizes this. For Digiday+ members: As more brands build in-house marketing capabilities, [PR agencies are grappling with a new market reality as more communications work is done internally.]( China is emerging as the next playing field [for direct-to-consumer startups.]( Even after a strong year of growth, [YouTube Premium is still not delivering meaningful subscription revenue for video publishers.]( [Enter]( the Digiday Content Marketing Awards today before the entry fee rises for your chance to stand out in categories including Best Branded Content Series, Best Brand/Influencer Collaboration and Best Use of Video. Advertisement   [CES Briefing: Reddit uses meetings with agencies and brands to make a run at the duopoly]( Tim Peterson Advertisers are more interested in working with Reddit in hopes of creating more competition for Facebook and Google, and Reddit recognizes this. [PR agencies cope with change as more brands take PR in-house]( Ilyse Liffreing PR agencies said their work changes dynamically depending on the client. Advertisement   [Watch now: AI experts discuss marketing and commerce hacks]( Sponsored Content IBM From personalizing shopping experiences to providing consumers with a seamless omnichannel platform, businesses are finding innovative ways using AI cognitive technology to work smarter than their competition. Sponsored by IBM. [US direct-to-consumer brands are eyeing China]( Hilary Milnes China is emerging as the next playing field for direct-to-consumer startups. [YouTube Premium remains small potatoes for video publishers]( Max Willens Even after more than doubling year over year, YouTube Premium accounts for less than ten percent of the revenue many large publishers get from the streaming platform. [Death, taxes, and linear TV: The staying power of a changing medium]( Sponsored Content Samsung Ads The NBC show “Manifest” hit the ground running with Live+Same day viewership of 10.41 million people, but more than 1 in 3 viewers of the pilot episode didn't watch it live. As the series progresses, we can only imagine how many more potential viewers may turn to Hulu, On Demand or another service to catch up before the season is over. Sponsored by Samsung Ads. [Fighting for attention: The industry quest for quality views]( Sponsored Content 33Across As programmatic buyers rapidly move away from a singular focus on chasing cookies toward a broader playbook of monitoring fraud, viewability and engagement, this shift is leading marketers to question whether true audience attention is being accurately measured. Sponsored by 33Across. Advertisement     [Events Title]   Early Deadline: January 11, 2019 [Digiday Content Marketing Awards](   Early Deadline: January 11, 2019 [Digiday Media Awards Europe](   Shortlist Announcement: January 15, 2019 [Digiday Video Awards](     [ALL EVENTS](     You received this email because you’re a member of the Digiday community [Digiday Media]( 1 Liberty Plaza New York, Ny 10006 [Change your email preferences or unsubscribe]( [Forward this email]( to a friend Did someone forward this to you? [Subscribe here.](. ` [Unsubscribe from all Digiday emails](