Inside Jeffrey Katzenberg's plan to spend up to $1b by 2025 on programming for Quibi

[Digiday Daily] [A pitch deck for investors]( shines a light on how Jeffrey Katzenberg, Meg Whitman and Quibi hope to crack the code on subscription mobile streaming video. In the latest installment of [our Confessions series](, an executive inside a holding company-owned media agency says that trust is at an all-time low. From Digiday Magazine: For many in digital media, [the wrenching change, while unfortunate, was a needed reckoning.]( For Digiday+ members: Despite challenges around scalability to PMPs, [62 percent of media buyers surveyed by Digiday]( plan to increase their spending in them in 2019. Building on the blockchain: Everyone's talking about it, but what does it look like in practice? Find out how brands can use the blockchain to improve transparency and optimize ad spend at the [Digiday Media Buying Summit](in Nashville, Tenn. from Feb. 20-22.   [Inside Jeffrey Katzenberg's plan to spend up to $1b by 2025 on programming for Quibi]( Sahil Patel A pitch deck for investors shines a light on how Jeffrey Katzenberg, Meg Whitman and Quibi hope to crack the code on subscription mobile streaming video. [Confessions of a media agency exec: 'Transparency is a slippery thing']( Shareen Pathak It's insecure times. Advertisement   [Fighting for attention: The industry quest for quality views]( Sponsored Content 33Across As programmatic buyers rapidly move away from a singular focus on chasing cookies toward a broader playbook of monitoring fraud, viewability and engagement, this shift is leading marketers to question whether true audience attention is being accurately measured. Sponsored by 33Across. [Digital media's rough 2018 creates uncertainty for 2019]( Brian Morrissey For many in digital media, the wrenching change, while unfortunate, was a needed reckoning. [Digiday Research: Media buyers will grow spending in private marketplaces over open exchanges]( Mark Weiss Despite challenges around scalability to PMPs, 62 percent of media buyers surveyed by Digiday plan to increase their spending in them in 2019. [Looking past the bias: How digital trumps the in-store retail world]( Sponsored Content Dstillery Advertisers who are still looking to attribution to prove store visits are ultimately limiting themselves and who they can reach. When attribution is approached from a digital-first perspective, it unlocks a world of newly measurable audiences. Sponsored by Dstillery. [Social listening isn't enough: Why brands need social understanding]( Sponsored Content Storyful The social media analytics market is set to exceed $9 billion in four years. The absence of meaningful content moderation and the complex interplay of ideas and platforms makes it more difficult than ever to protect your brand online by using quantitative tools. Sponsored by Storyful. Advertisement     [Events Title]   Early Deadline: December 7, 2018 [Digiday Future Leader Awards](   Last Chance Deadline: December 7, 2018 [Digiday Video Awards](   December 10, 2018 [Digiday Hot Topic: Influencer Marketing]( Tokyo, Japan     [ALL EVENTS](     You received this email because you’re a member of the Digiday community [Digiday Media]( 1 Liberty Plaza New York, Ny 10006 [Change your email preferences or unsubscribe]( [Forward this email]( to a friend Did someone forward this to you? [Subscribe here.](. ` [Unsubscribe from all Digiday emails](