'It's a double-edged sword': How third-party sellers navigate Amazon's marketplace amid changes

[Digiday Daily] Being selected as an "Amazon Choice" is the ultimate high, [but it's cloaked with the potential threat of an impending crash.]( Turner's Bleacher Report spent 2018 building a business for its hit Instagram account House of Highlights. [Now, it's planning to do the same thing for another popular Instagram account it owns, B/R Kicks.]( [The fee that supply-side platforms charge publishers for the ads placed on their sites]( is an ad tech tax that both publishers and advertisers would like to keep in check. Experian's two-year-old in-house agency has enabled the national credit bureau to wean itself entirely off creative agencies. With 15 employees,[The Cooler leads the storytelling, strategy and content creation for the Dublin-based national credit bureau's overall branding and public relations communications.]( We're giving you one more week to be a Digiday Video Awards winner. Enter [here]( before this Friday, Dec. 14 for a chance to be recognized as the best in video.   ['It's a double-edged sword': How third-party sellers navigate Amazon's marketplace amid changes]( Hilary Milnes No matter how much Amazon makes sellers squirm, they're not taking their business elsewhere. [Bleacher Report wants to turn its sneaker brand, B/R Kicks, into a business]( Sahil Patel Bleacher Report’s plans for B/R Kicks include more staff, more video series and more events — starting with a mini-festival in New York City on Dec. 7. Advertisement   [Looking past the bias: How digital trumps the in-store retail world]( Sponsored Content Dstillery Advertisers who are still looking to attribution to prove store visits are ultimately limiting themselves and who they can reach. When attribution is approached from a digital-first perspective, it unlocks a world of newly measurable audiences. Sponsored by Dstillery. ['The next shoe to drop': Seeking transparency, buyers want to know the fees that SSPs charge publishers]( Tim Peterson Ad buyers want to know publishers' SSP fees to get a clearer view of the ad tech tax and how they could lower it. [From broadcast ads to garbage can wraps: Inside Experian's in-house creative agency]( Ilyse Liffreing The Cooler is made up of 15 employees who do storytelling, strategy and content creation for Experian’s marketing. [Fighting for attention: The industry quest for quality views]( Sponsored Content 33Across As programmatic buyers rapidly move away from a singular focus on chasing cookies toward a broader playbook of monitoring fraud, viewability and engagement, this shift is leading marketers to question whether true audience attention is being accurately measured. Sponsored by 33Across. [Social listening isn't enough: Why brands need social understanding]( Sponsored Content Storyful The social media analytics market is set to exceed $9 billion in four years. The absence of meaningful content moderation and the complex interplay of ideas and platforms makes it more difficult than ever to protect your brand online by using quantitative tools. Sponsored by Storyful. Advertisement     [Events Title]   Early Deadline: December 7, 2018 [Digiday Future Leader Awards](   Last Chance Deadline: December 7, 2018 [Digiday Video Awards](   December 10, 2018 [Digiday Hot Topic: Influencer Marketing]( Tokyo, Japan     [ALL EVENTS](     You received this email because you’re a member of the Digiday community [Digiday Media]( 1 Liberty Plaza New York, Ny 10006 [Change your email preferences or unsubscribe]( [Forward this email]( to a friend Did someone forward this to you? [Subscribe here.](. ` [Unsubscribe from all Digiday emails](