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Snapchat starts to syndicate video shows on Discover

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digiday.com

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daily@mail.digiday.com

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Tue, Jul 24, 2018 10:06 AM

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in its Discover section. Publishers won't be paid an upfront licensing fee; instead they'll monetize

[Digiday Daily] Snapchat is [beginning to run non-exclusive syndicated shows]( in its Discover section. Publishers won't be paid an upfront licensing fee; instead they'll monetize them through a revenue-share model for ads sold against the content. With the majority of product searches for Legos beginning on Amazon,[Lego launched two skills for Amazon Alexa]( and is testing using AR on Amazon to see how it can reach Amazon shoppers. On this week's Digiday Podcast, Mindbodygreen cofounders Jason and Colleen Wachob discuss how they've monetized wellness and [diversified from Facebook traffic](. For Digiday+ members: The adoption of ads.cert into programmatic would reduce ad fraud because it [certifies the authenticity of publisher inventory]( so third-parties can't pass off other publishers' inventory as their own. PinkNews is coming to Snapchat Discover as it seeks to diversify itself from Facebook's news feed. The publisher will [monetize Snapchat through programmatic ads]( and CEO Benjamin Cohen expects PinkNews on Snapchat to be profitable immediately.   [Snapchat starts to syndicate video shows on Discover]( Sahil Patel You can watch Complex Networks’ “Hot Ones” or BuzzFeed’s “Worth It” on YouTube — but you can now also watch them on Snapchat Discover. ['You can't just treat it as a retail platform': Inside Lego's Amazon voice strategy]( Seb Joseph Lego is trying to make the most of the early access to new tools and ad products Amazon has given it. Advertisement   [Business management tools: A how-to guide for media companies]( Sponsored Content Oracle and Netsuite Today's consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue from emerging content channels. Sponsored by Oracle and NetSuite. [Mindbodygreen's Jason and Colleen Wachob on the business of wellness]( Aditi Sangal “Brands that want to work with mindbodygreen are brands that are interested in doing cool stuff. “ [Ads.cert is the digital media's latest effort to combat fraud]( Tim Peterson If ads.txt has a loophole, it’s the trust required that all members of the programmatic supply chain are validating publishers’ inventory. [Facebook is hitting publishers where it hurts: here's what you can do]( Sponsored Content PubPlus It's no secret that Facebook is cracking down on publishers. This strategic move makes perfect sense for the social media giant, but it leaves many online publishers wary of the buzz that they may have heard recently about abrupt changes that Facebook is planning to roll out. Sponsored by PubPlus. [Being "human": Human-centered design in the age of algorithm]( Sponsored Content imre To truly unlock the potential of human centered design, we must lean into what makes us human: our relationships, our thoughtfulness and our emotions. We must believe that our "human-ness" is the very thing that allows us to truly take advantage of the awesome technology at our fingertips. Sponsored by Imre Advertisement     [Careers Title](   July 23, 2018 [Office Manager & Executive Assistant]( FANDOM New York, NY   July 18, 2018 [Marketing Executive]( ITP Media Group Dubai, UAE   July 16, 2018 [Senior Vice President, Digital]( Edelman Seattle, WA     [ALL CAREERS](     [Events Title]   Extended deadline: July 27, 2018 [Digiday Worklife Awards](   Early deadline: August 3, 2018 [Digiday Awards](   August 6 - 8, 2018 [Digiday Content Marketing Summit]( Vail, CO     [ALL EVENTS](     You received this email because you’re a member of the Digiday community [Change your email preferences]( [Unsubscribe from ALL Digiday email]( [Forward this email to a friend]( [If someone forwarded this to you, subscribe for yourself here.](. [Digiday Media]( 26 Mercer Street New York, Ny 10013  

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