With Go90 flatlining, Verizon sees Tumblr as home to original digital video programs

[Digiday Daily] After syndicating some of Go90's original shows on Tumblr, Verizon is looking for new shows that would air [primarily or exclusively on the microblogging platform](. "The noise of the internet is at peak, and unique angles, original content can help break through that noise." Hearst Magazines' priority used to be digital scale, but now it's [shifting focus toward original reporting](. Since returning to Twitter on April 13 after a nearly yearlong hiatus, Kanye West has already added more than 500,000 followers. Here's what marketers can learn from [West's social media strategy](. ESPN and publisher-agency hybrid Cycle Media entered into an [original content and advertising partnership]( in October. Since then, the two companies have produced two digital video series and one branded short film together. In case you missed it: HuffPost CEO Jared Grusd talks about why subscriptions won't work for most publishers on the [latest episode of the Digiday Podcast](.   [With Go90 flatlining, Verizon sees Tumblr as home to original digital video programs]( Tim Peterson Verizon has syndicated some of Go90's original shows on Tumblr and begun seeking new shows to air on the microblogging platform. [Once focused on scale, Hearst is cutting back on aggregation and viral fluff]( Lucia Moses Hearst is producing more original reporting as it seeks to differentiate itself in a hectic news cycle. Advertisement   [From automation to opacity: Overcoming marketers' AI anxieties]( Sponsored Content IBM Watson Marketing While AI can create excitement in some, it can make others feel uncertain--sometimes even worried about their futures. We'll dive into some of the misperceptions at the heart of these anxieties through the anonymous confessions of several marketers. Sponsored by IBM Watson Marketing ['There's a momentum to it': The Kanye West guide to social media]( Kerry Flynn There can only be one Kanye, but marketers can learn from his ability to engage his community and dominate the online conversation. [Inside ESPN's content and advertising partnership with Cycle]( Sahil Patel ESPN and Wasserman’s Cycle Media remain committed to their partnership, which so far has netted two digital video series and one branded short film. [Why soft skills development shouldn't be overlooked]( Sponsored Content Oracle and Netsuite When a PS organization can enhance the "soft skills" of its PS consultants, it can ultimately drive more value to the client, as well as lead to more repeatable business for the PS organization. Get the guide. Sponsored by Oracle + NetSuite. [Infographic: Surviving the brand safety crisis]( Sponsored Content GumGum Seventy-five percent of professionals in media and marketing have experienced at least one brand-unsafe exposure. Even more alarming: Only 15 percent are doing anything to limit their risk. Check out more stats, along with tips to keep your brand safe, in this interactive infographic. Sponsored by GumGum. Advertisement     [Careers Title](   April 18, 2018 [Senior Account Manager]( Digital Remedy New York, NY   April 17, 2018 [Digital Sales Manager]( WRBL TV Columbus, GA   April 17, 2018 [Marketing Manager]( MarketMuse New York, NY     [ALL CAREERS](     [Events Title]   April 19, 2018 [Digiday Hot Topic: Remaking Retail]( Sydney, Australia   April 25 - 27, 2018 [Digiday Programmatic Marketing Summit Europe]( Estoril, Portugal   May 1, 2018 [Digiday Hot Topic UK: GDPR]( London, UK     [ALL EVENTS](   [Digiday Media]( 26 Mercer Street, 4th Floor New York, NY 10013 Did someone forward you this email? [You can subscribe for yourself here](. If you believe this has been sent to you in error, you can [unsubscribe here]( [View in your browser](